Aylin Siyahhan Senior Research Analyst
dubai
English, Turkish
About Aylin
Aylin is a Senior Research Analyst based in Euromonitor's Dubai office.
Expertise
Aylin leads on food and nutrition research in Turkey and Saudi Arabia. She has a special interest in snacks and sustainability. Aylin comes to research from a background in sales, where she has worked for Euromonitor in a number of roles.
Recently Published Work
Top Strategies of Leading Snack Companies into 2025
19 Feb 25While inflation continues its decline going into 2025, the global economy faces moderate growth as rising uncertainty casts a shadow over the outlook. In response, top snack industry players are implementing diverse strategies to ensure stability and drive growth.
Latest Developments in Packaged Food Innovations
31 Oct 24Despite ongoing challenges with inflation, increased costs of product/distribution, and raw material price rises, innovation remains a key driver of success for the packaged food industry. Packaged food innovation strategies are being refined to provide better products that push the bar on health, sensory experience, and value demands.
ISM Middle East 2024
Dubai World Trade Center 24 September 2024 14:10 GSTAt ISM Middle East the world of confectionery and snacking launches into the spotlight as we showcase the best the industry has to offer and serve as a catalyst for growth in this exciting sector. The sweets and snacks sectors in the MENA region are ablaze with activity, attracting global industry leaders alongside dynamic local enterprises.