Tim Chuah Senior Global Insight Manager: Appliances
singapore
English, Chinese, Malay
About Tim
Tim leads the consumer appliances research program globally, with a focus on data integrity, editorial content, client engagement and promoting industry thought leadership.
Expertise
Tim advises clients on the impact of economic and consumer trends across all consumer appliance categories. His research interests are focused on the smart home, smart devices, business model innovation and consumer behaviour. Tim has a background in management consulting and market research. Over the past 15 years, he has advised global MNCs and government institutions on industry development, market entry strategy, and product development. He has an MBA from the National University of Singapore as well as a B.S.EE from Purdue University, USA.
Recently Published Work
The Rise of Chinese Brands is Reshaping Southeast Asia’s Consumer Landscape
10 Jul 25Chinese companies are rapidly gaining ground in Southeast Asia, particularly in categories where they hold clear competitive advantages, such as electric vehicles, consumer electronics and home appliances. More recently, Chinese consumer goods brands have expanded their footprint, reflecting a broader push into lifestyle and daily-use categories; however, their success is not uniform.
Tim Chuah
Tim Chuah
Heat Pumps: The Low-carbon Heating and Cooling System of the Future
8 May 25Heat pumps are the low-carbon heating and cooling systems of the future. The EU has identified them as a sustainable solution to reach its goal of energy independence and decarbonisation. In the long term, heat pumps have the potential to replace air conditioners and boilers, becoming the all-in-one air treatment appliance.
Tim Chuah