William Wang Head of Consulting (China)
shanghai
Chinese, English
About William
William is Head of Consulting Research (China). He is based in Shanghai.
William is specialised in research spanning competitive intelligence, market positioning and market entry. He also has experience in innovation studies, such as helping clients to map the new brand alternative launch model, profiling research and development innovation process, amongst others. He has served many local and multinational companies, covering industries like packaged food, beauty and personal care, apparel and footwear, and home appliances. William joined Euromonitor in 2012, starting in Consulting in Shanghai as an Associate Consultant, progressing to Consultant and then Senior Consultant. He continues to prove himself to be a valuable project manager, with his strong research sense and excellent communication skills to clients. Since assuming a managerial role in 2016, William has also demonstrated his strong leadership, wealth of experience and a clear, client-centric mindset.
Related to Food and Nutrition
Trending Topics: Intentional Consumption
26 Sep 25Intentional consumption is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
Shane MacGuill
Key Trends Driving Dairy Products and Alternatives
18 Sep 25In 2025, the global retail value of dairy products and alternatives is projected to reach USD705.5 billion, growing by 2.0% in constant terms and 6.4% in current terms (fixed 2025 exchange rates), with pricing playing a central role. Amid volatile production costs and shifting consumer lifestyles and priorities, Euromonitor has identified five key trends shaping the industry’s future.
Maria Mascaraque
Southeast Asia Holds Growth Potential for Chinese Food Firms
29 Aug 25Chinese companies have historically struggled to secure a strong position in the Southeast Asian packaged food market due to preference for local brands, and past food safety scandals in China. The dominance of established local conglomerates poses an added challenge for foreign brands. Despite these challenges, Chinese companies have been able to grow their presence.
Emil Fazira