William Wang

William Wang Head of Consulting (China)

shanghai

Chinese, English

About William

William is Head of Consulting Research (China). He is based in Shanghai.

Expertise

William is specialised in research spanning competitive intelligence, market positioning and market entry. He also has experience in innovation studies, such as helping clients to map the new brand alternative launch model, profiling research and development innovation process, amongst others. He has served many local and multinational companies, covering industries like packaged food, beauty and personal care, apparel and footwear, and home appliances. William joined Euromonitor in 2012, starting in Consulting in Shanghai as an Associate Consultant, progressing to Consultant and then Senior Consultant. He continues to prove himself to be a valuable project manager, with his strong research sense and excellent communication skills to clients. Since assuming a managerial role in 2016, William has also demonstrated his strong leadership, wealth of experience and a clear, client-centric mindset.

Related to Food and Nutrition

Article

Next-gen Functional Food and Drinks: Compelling, Craveable, Convenient

16 Dec 25

After a proliferation of claims, functional food and drinks are entering a new phase where success means delivering clear, credible benefits - gut health, sustained energy, emotional balance - in formats suited to modern lifestyles. Those blending scientific credibility with indulgence and convenience, especially via snackable and portable options, will make functionality enjoyable and accessible.

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Karine Dussimon

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Milking growth in Southeast Asia for Australian food brands

3 Nov 25

Discover how your brand can stay competitive, tap into high-growth categories and build resilience in a fast-evolving region.

Euromonitor International

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Rise of Chinese brands in Southeast Asia

24 Oct 25

The rise of Chinese brands is reshaping Southeast Asia’s consumer landscape. Chinese companies are rapidly gaining ground in the region, particularly in sectors where they hold clear competitive advantages—electric vehicles, consumer electronics, and home appliances.

Euromonitor International

Euromonitor International