William Wang

William Wang Head of Consulting (China)

shanghai

Chinese, English

About William

William is Head of Consulting Research (China). He is based in Shanghai.

Expertise

William is specialised in research spanning competitive intelligence, market positioning and market entry. He also has experience in innovation studies, such as helping clients to map the new brand alternative launch model, profiling research and development innovation process, amongst others. He has served many local and multinational companies, covering industries like packaged food, beauty and personal care, apparel and footwear, and home appliances. William joined Euromonitor in 2012, starting in Consulting in Shanghai as an Associate Consultant, progressing to Consultant and then Senior Consultant. He continues to prove himself to be a valuable project manager, with his strong research sense and excellent communication skills to clients. Since assuming a managerial role in 2016, William has also demonstrated his strong leadership, wealth of experience and a clear, client-centric mindset.

Related to Food and Nutrition

Article

Snacks E-Commerce: How Social Media and AI Are Reshaping Discovery

17 Mar 26

Global e-commerce snack sales now total USD57 billion, growing faster than most channels except warehouse clubs and discounters. Recommendation algorithms have proved highly effective for snacks due to strong repurchase rates, with growth driven by lower marketing costs, amplified reach potential, and alignment with digital-native consumers.

Rabia Yasmeen

Rabia Yasmeen

Article

Dairy’s Strategic Reinvention for Healthy Longevity in Asia

3 Mar 26

The dairy industry in Asia Pacific is undergoing demographic shifts and rising competition from consumer health categories. To stay competitive for the long term, brands must focus on early‑life preventative health and build relevance among consumers under 30.

Emil Fazira

Emil Fazira

Article

Top Five Trends Shaping Staple Foods into 2026

28 Jan 26

With affordability concerns continuing to mount and eating habits being rewritten, the staple foods landscape is entering a new era. Affordability drives sales, with consumers favouring lower-cost options and producers facing challenges in creating volume growth. Changing perceptions of ultra-processed foods, demographic shifts, and rising use of GLP-1 weight loss drugs also influence demand heading into 2026.

Tom Rees

Tom Rees