Santiago
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Ivan is a Consultant focused on pricing, forecasting, automation and research modernization. He leads scalable methodologies, data validation and cross-market initiatives, including the global rollout of Euromonitor’s CPI framework.
Ivan advises clients and research teams across financial services, consumer markets and pricing, with particular expertise in Latin America. His work spans market sizing, forecasting, inflation, payments, insurance, retail, travel, food and home-related industries. Before joining Euromonitor full-time, Ivan worked in banking, strategic planning, asset management and consulting. He has experience in business transformation, financial analysis, process improvement and multidisciplinary project leadership.
The global home and garden industry reached around USD1.3 trillion in 2025, but demand remained subdued as weak consumer confidence, softer housing transactions and ongoing economic pressure weighed on spending.
Demand for the home and garden industry is shaped by factors like time spent at home, home-related transactions, interest rates, and economic confidence—all of which have been declining, leading to stagnant growth. Euromonitor highlights three key trends that will influence the industry’s future.
This infographic highlights recent home and garden trends and Euromonitor's projections for the industry.
