Chicago
Spanish, Castilian, English
In her role as Head of Home and Fashion Insights, Fatima works with a team of Industry Managers aiming to expand our engagement, supporting on renewals and upsell opportunities. She provides active input into relevant consulting projects and is responsible for creating strategic cross-industry content.
Fatima advises clients across industries on trends shaping the home and fashion industries. From macro trends to consumer insights, she has a strategic understanding of the opportunities and challenges companies in home and fashion face. She has a special interest in sustainability and consumer behaviour and habits. Before joining Euromonitor, Fatima worked in several companies across fmcg industries, including food, beverages, home care, tissue and hygiene, beauty and personal care, in marketing and commercial roles. She has over 20 years of managerial experience, overseeing teams of up to 80 individuals.
Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.
As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.
Smart eyewear adoption has been constrained less by technology capability and more by social acceptance. Collaborations with established eyewear and fashion brands are accelerating mainstream adoption by reducing behavioural friction. Embedding AI driven functionality into iconic designs from Ray Ban’s Wayfarer frames to Gentle Monster’s fashion forward silhouettes, smart eyewear is being reframed from a visible tech experiment into a familiar lifestyle accessory. Design, comfort and cultural relevance have become as critical as AI performance and fashion led strategies are helping smart eyewear move from novelty towards everyday utility.
