Japan Tobacco, the fourth largest player in the global nicotine market, continues to place a strong emphasis on its combustibles business, as seen with the October 2024 acquisition of Vector Brands. However, it is also increasingly focussing on smoke-free products, with its next-gen Ploom AURA heated tobacco device, launched in mid-2025, planned to be introduced in around 15 markets by the end of this year.
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Overview:
Euromonitor International's report on Japan Tobacco Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Tobacco market and the global economy. Company and market share data provide a detailed look at the financial position of Japan Tobacco Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Japan Tobacco Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWPT analysis of Japan Tobacco Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research you can trust:
Euromonitor International's company profile reports are written by our Tobacco research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Scope
Executive summary
Top companies at a glance
Japan Tobacco Inc’s global footprint
International tobacco business drives revenue growth
Company overview
Daily usage rebounds across categories
Smoke-free portfolios continue to expand their footprint
Smoke-free products gaining in importance for JTI
Ploom AURU provides a boost to JTI’s heated tobacco performance
Broader geographic expansion needed for nicotine pouches to reach a global audience
JTI has only a limited presence in e-vapour and nicotine pouches
Regulatory landscape
Premium cigarettes expected to continue gaining share in Turkey
“Big Three” regional markets for heated tobacco
Japan will remain the major heated tobacco market
Nicotine pouches offer major potential
R elative performance
JTI to use pharmaceutical sale to help fund its nicotine business
JTI acquires Liggett Vector Brands in the US to boost its share in discount segment
Key brands
Key categories and markets
Key summary
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
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