This report covers the retail sector in the Baltic States. Euromonitor International’s definition of the region includes the following countries:
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the Retail industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in thsi report provides detailed qualitative analysis for the folloiwng regions, with detailed quantitative analaysis provided for all indivdiual countries within the regional groupings:
- The Baltic States – Estonia, Latvia, Lithuania
- Frontier Markets in Southeast Europe – Bosnia and Herzegovina, Croatia, North Macedonia, Serbia, Slovenia
- Central Asia and the Caucasus – Azerbaijan, Georgia, Kazakhstan, Uzbekistan
- Frontier Markets in South Asia – Bangladesh, Pakistan, Sri Lanka
- Frontier Markets in Southeast Asia – Cambodia, Laos, Myanmar
- Central America and the Caribbean – Dominican Republic, Guatemala, Honduras, El Salvador, Panama, Costa Rica
- Frontier Markets in South America – Bolivia, Ecuador, Paraguay, Uruguay
- Frontier Markets in the Middle East and North Africa – Algeria, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Tunisia
- Frontier Markets in Sub-Saharan Africa – Angola, Cote d Ivoire, Ethiopia, Ghana, Kenya, Cameroon, Tanzania, Uganda
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Grocery Retailers
- Non-Grocery Retailers
- Retail E-Commerce
- Direct Selling
- Vending
If you're in the Retail industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail in Estonia report includes:
- Analysis of key retail trends
- Detailed segmentation of histroic retail value sales by channel
- Company and brand market shares (retail value sales)
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail in Estonia?
- Which are the leading retailers in Retail in Estonia?
- How are products distributed in Retail in Estonia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in Estonia?
- To what extent are sales shifting towards digital channels?
- What is the long-term outlook for bricks-and-mortar?
- How is macroeconomic and political uncertainty affecting the retail industry?
- What types of retailers are seeing the fastest growth in digital sales?
- What is the future of retail?
Retail in Baltic States: Three Key Trends for 2024
Baltic States: Overview
Retail in 2023: The big picture
Lithuania records the highest sales of any country in the Baltic States
While retail e-commerce grows rapidly, offline retail remains stagnant
Retailers are attempting to balance profitability with providing value to consumers
Retail e-commerce sales growth is slowing, but the channel’s potential remains strong
Retailers implement sustainability initiatives in response to growing customer demand and government attention
Grocery retailers are well represented in the upper rankings of retail players in the Baltic States
International retailers demonstrate remarkable capacity for expansion
Lidl owner Schwarz Group is capturing the significantly larger share of the retail grocery market
Home products specialists are booming in the region
Local e-commerce players are losing share to regional and international competitors
Direct sellers primarily offering beauty products are experiencing significant market share declines
What next for retail?
Latvia’s retail market is expected to grow the most rapidly of the Baltic States
E-commerce is expected to continue to be the driver of retail sales growth in the Baltics
Estonia
Latvia
Lithuania
DISCLAIMER
Retail
Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!