Retail in Frontier Markets in South America: Three Key Trends for 2024

November 2024

This report covers the retail sector in Frontier Markets in South America. Euromonitor International’s definition of the region includes the following countries: Bolivia, Ecuador, Paraguay and Uruguay.

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Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in thsi report provides detailed qualitative analysis for the folloiwng regions, with detailed quantitative analaysis provided for all indivdiual countries within the regional groupings:

  • The Baltic States – Estonia, Latvia, Lithuania
  • Frontier Markets in Southeast Europe – Bosnia and Herzegovina, Croatia, North Macedonia, Serbia, Slovenia
  • Central Asia and the Caucasus – Azerbaijan, Georgia, Kazakhstan, Uzbekistan
  • Frontier Markets in South Asia – Bangladesh, Pakistan, Sri Lanka 
  • Frontier Markets in Southeast Asia – Cambodia, Laos, Myanmar
  • Central America and the Caribbean – Dominican Republic, Guatemala, Honduras, El Salvador, Panama, Costa Rica
  • Frontier Markets in South America – Bolivia, Ecuador, Paraguay, Uruguay
  • Frontier Markets in the Middle East and North Africa – Algeria, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Tunisia
  • Frontier Markets in Sub-Saharan Africa – Angola, Cote d Ivoire, Ethiopia, Ghana, Kenya, Cameroon, Tanzania, Uganda

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Grocery Retailers
  • Non-Grocery Retailers
  • Retail E-Commerce
  • Direct Selling
  • Vending

If you're in the Retail industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in Bolivia report includes:

  • Analysis of key retail trends
  • Detailed segmentation of histroic retail value sales by channel
  • Company and brand market shares (retail value sales)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in Bolivia?
  • Which are the leading retailers in Retail in Bolivia?
  • How are products distributed in Retail in Bolivia?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Bolivia?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? ​
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in Frontier Markets in South America: Three Key Trends for 2024

Frontier Markets in South America: Overview
Chart 1 Retail in Context 2023
Chart 2 Retail in the Context of Frontier Markets in South America 2018-2023
Retail in 2023: The big picture
Chart 3 Retail Sales 2018-2028
Ecuador, the jewel in the crown of the frontier markets in South America
Chart 4 Retail Channel Breakdown by Country 2018-2023
E-commerce captures consumers’ interest
Chart 5 Retail Breakdown by Channel 2018-2023
Value remains key
International brands continue their expansion into new markets
Informal markets put pressure on the formal retail sector
Corporación Favorita and Corporación el Rosado remain the leading retail players
Chart 6 Top 10 Retail Companies 2018-2023
Ecuador is home to the leaders in retail sales growth across frontier markets in South America
Chart 7 Top Companies by Sales Growth 2018-2023
Corporación Favorita is the leading grocery retailer across frontier markets in South America
Chart 8 Grocery Retailers: Top Companies 2018-2023
Grupo Difare, with focus on pharmacies, is the clear winner in non-grocery retail
Chart 9 Non-Grocery Retailers: Top Companies 2018-2023
Mercado Libre goes from strength to strength while Amazon loses ground
Chart 10 Retail E-Commerce: Top Companies 2018-2023
Direct selling remains strong, but feels pressure from competing channels
Chart 11 Direct Selling: Top Companies 2018-2023
What next for retail?
Chart 12 The Evolution of Retail 2018-2028
Chart 13 Absolute Growth by Channel 2018-2028
Ecuador will remain the leading retail market across frontier markets in South America
Chart 14 Retail: Country Sizes and Growth by Channel 2018-2028
Grocery retailers expected to remain the leading channel, but e-commerce rising fast
Chart 15 Retail: Channel Sizes and Growth by Country 2018-2028
Bolivia
Chart 16 Bolivia: Company Shares of Grocery Retailers 2023
Chart 17 Bolivia: Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 18 Bolivia: Company Shares of Non-Grocery Retailers 2023
Chart 19 Bolivia: Non-Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 20 Bolivia: Company Shares of Retail E-Commerce 2023
Chart 21 Bolivia: Company Shares of Direct Selling 2023
Ecuador
Chart 22 Ecuador: Company Shares of Grocery Retailers 2023
Chart 23 Ecuador: Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 24 Ecuador: Company Shares of Non-Grocery Retailers 2023
Chart 25 Ecuador: Non-Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 26 Ecuador: Company Shares of Retail E-Commerce 2023
Chart 27 Ecuador: Company Shares of Direct Selling 2023
Paraguay
Chart 28 Paraguay: Company Shares of Grocery Retailers 2023
Chart 29 Paraguay: Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 30 Paraguay: Company Shares of Non-Grocery Retailers 2023
Chart 31 Paraguay: Non-Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 32 Paraguay: Company Shares of Direct Selling 2023
Uruguay
Chart 33 Uruguay: Company Shares of Grocery Retailers 2023
Chart 34 Uruguay: Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 35 Uruguay: Company Shares of Non-Grocery Retailers 2023
Chart 36 Uruguay: Non-Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 37 Uruguay: Company Shares of Retail E-Commerce 2023
Chart 38 Uruguay: Company Shares of Direct Selling 2023

DISCLAIMER

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

See all of our definitions
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This report originates from Passport, our Retail research and analysis database.

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