Retail in Frontier Markets in the Middle East and North Africa: Three Key Trends for 2024

November 2024

This report covers the retail sector in frontier markets in the Middle East and North Africa. Euromonitor International’s definition of the region includes the following countries

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Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in thsi report provides detailed qualitative analysis for the folloiwng regions, with detailed quantitative analaysis provided for all indivdiual countries within the regional groupings:

  • The Baltic States – Estonia, Latvia, Lithuania
  • Frontier Markets in Southeast Europe – Bosnia and Herzegovina, Croatia, North Macedonia, Serbia, Slovenia
  • Central Asia and the Caucasus – Azerbaijan, Georgia, Kazakhstan, Uzbekistan
  • Frontier Markets in South Asia – Bangladesh, Pakistan, Sri Lanka 
  • Frontier Markets in Southeast Asia – Cambodia, Laos, Myanmar
  • Central America and the Caribbean – Dominican Republic, Guatemala, Honduras, El Salvador, Panama, Costa Rica
  • Frontier Markets in South America – Bolivia, Ecuador, Paraguay, Uruguay
  • Frontier Markets in the Middle East and North Africa – Algeria, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Tunisia
  • Frontier Markets in Sub-Saharan Africa – Angola, Cote d Ivoire, Ethiopia, Ghana, Kenya, Cameroon, Tanzania, Uganda

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Grocery Retailers
  • Non-Grocery Retailers
  • Retail E-Commerce
  • Direct Selling
  • Vending

If you're in the Retail industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in Algeria report includes:

  • Analysis of key retail trends
  • Detailed segmentation of histroic retail value sales by channel
  • Company and brand market shares (retail value sales)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in Algeria?
  • Which are the leading retailers in Retail in Algeria?
  • How are products distributed in Retail in Algeria?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Algeria?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? ​
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in Frontier Markets in the Middle East and North Africa: Three Key Trends for 2024

Frontier Markets in the Middle East and North Africa: Overview
Chart 1 Retail in Context 2023
Chart 2 Retail in the Context of Middle East and Africa
Retail in 2023: The big picture
Chart 3 Retail Sales 2018-2028
Retail growth remains consumer-driven in the region
Chart 4 Retail Channel Breakdown by Country 2018-2023
While retail e-commerce develops, traditional retail remains significant
Chart 5 Retail Breakdown by Channel 2018-2023
International brands to find strategic expansion in North Africa through frontier markets
Frontier markets eager to establish digital economies aim to foster retail e-commerce
Increased price sensitivity among consumers to drive value hacking and online purchases
More grocery retailers lead in the retail rankings
Chart 6 Top 10 Retail Companies 2018-2023
Local and regional players see promising growth trends
Chart 7 Top Companies by Sales Growth 2018-2023
Carrefour remains active in capitalising on the growth potential of the region
Chart 8 Grocery Retailers: Top Companies 2018-2023
Landmark Group’s value-based positioning makes the retailer stand out
Chart 9 Non-Grocery Retailers: Top Companies 2018-2023
Global marketplace Amazon leads in retail e-commerce
Chart 10 Retail E-Commerce: Top Companies 2018-2023
Algeria’s Arvea Nature offers strong competition to international direct selling players
Chart 11 Direct Selling: Top Companies 2018-2023
What next for retail?
Chart 12 The Evolution of Retail 2018-2028
Chart 13 Absolute Growth by Channel 2018-2028
Algeria stands as the most promising retail market in the region
Chart 14 Retail: Country Sizes and Growth by Channel 2018-2028
Region to remain attractive for new market entrants through local collaboration
Chart 15 Retail: Channel Sizes and Growth by Country 2018-2028
ALGERIA
Chart 16 Algeria: Company Shares of Grocery Retailers
Chart 17 Algeria: Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 18 Algeria: Company Shares of Non-Grocery Retailers
Chart 19 Algeria: Non-Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 20 Algeria: Company Shares of Retail E-Commerce
Chart 21 Algeria: Company Shares of Direct Selling
IRAQ
Chart 22 Iraq: Company Shares of Grocery Retailers
Chart 23 Iraq: Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 24 Iraq: Company Shares of Non-Grocery Retailers
Chart 25 Iraq: Non-Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 26 Iraq: Company Shares of Direct Selling
JORDAN
Chart 27 Jordan: Company Shares of Grocery Retailers
Chart 28 Jordan: Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 29 Jordan: Company Shares of Non-Grocery Retailers
Chart 30 Jordan: Non-Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 31 Jordan: Company Shares of Retail E-Commerce
KUWAIT
Chart 32 Kuwait: Company Shares of Grocery Retailers
Chart 33 Kuwait: Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 34 Kuwait: Company Shares of Non-Grocery Retailers
Chart 35 Kuwait: Non-Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 36 Kuwait: Company Shares of Retail E-Commerce
LEBANON
Chart 37 Lebanon: Company Shares of Grocery Retailers
Chart 38 Lebanon: Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 39 Lebanon: Company Shares of Non-Grocery Retailers
Chart 40 Lebanon: Non-Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 41 Lebanon: Company Shares of Retail E-Commerce
Chart 42 Lebanon: Company Shares of Direct Selling
OMAN
Chart 43 Oman: Company Shares of Grocery Retailers
Chart 44 Oman: Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 45 Oman: Company Shares of Non-Grocery Retailers
Chart 46 Oman: Non-Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 47 Oman: Company Shares of Retail E-Commerce
QATAR
Chart 48 Qatar: Company Shares of Grocery Retailers
Chart 49 Qatar: Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 50 Qatar: Company Shares of Non-Grocery Retailers
Chart 51 Qatar: Non-Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 52 Qatar: Company Shares of Retail E-Commerce
Chart 53 Qatar: Company Shares of Direct Selling
TUNISIA
Chart 54 Tunisia: Company Shares of Grocery Retailers
Chart 55 Tunisia: Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 56 Tunisia: Company Shares of Non-Grocery Retailers
Chart 57 Tunisia: Non-Grocery Retailers Channel Breakdown 2023 and % CAGR 2018-2023
Chart 58 Tunisia: Company Shares of Retail E-Commerce
Chart 59 Tunisia: Company Shares of Direct Selling

DISCLAIMER

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

See all of our definitions
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This report originates from Passport, our Retail research and analysis database.

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