Thailand's consumer landscape is evolving with urbanization, an aging population, and a growing middle class. Millennials and Gen Z lead eco-conscious trends, while single-person households rise. Economic pressures push quality-focused, sustainable spending. Health awareness and community support are increasingly prioritized as Thai consumers blend tradition with modern, experience-driven values.
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Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in Thailand report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in Thailand report answers:
- How consumers in Thailand are changing
- What are key changes in Thailand population, society and generational structure and how it is affecting businesses?
- What is the household structure in Thailand and how it is changing consumer landscape?
- What are key income groups in Thailand? What is the outlook for the future?
- Where consumers are spending the money in Thailand?
- How is the consumer mindset in Thailand changing?
- In Thailand, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in Thailand?
Scope
Key findings
Key drivers affecting consumers in Thailand in 2023
How developments today shape the consumers of tomorrow
Today 2023: Stable population with Generation X as the largest cohort
Population stability with an ageing trend and low fertility rate
High cholesterol and rising obesity prevalent in Thailand's health landscape
Tomorrow 2040: Declining population and rising median age highlight Thailand's ageing future
Population decline to shift market focus towards older generations by 2040
Urbanisation accelerates despite a shrinking working-age population
Opportunities for growth
Case study: True Corporation’s “Comfortable Senior” package enhances digital inclusion
Today 2023: Growing single person households and a shift towards child-free homes
Shrinking household sizes reflect shifting family dynamics in Thailand
Thai consumers prioritise space, clear air and safety while housing costs rise
Tomorrow 2040: Prevalence of single person and couples without children households
Ageing and male-dominated household leadership projected by 2040
Expanding digital connectivity and device ownership across Thai households
Opportunities for growth
Case Study: SLEEK EV hitting the streets of Thailand
Today 2023: Low unemployment while disposable income and costs of living rise
Rising prices in transport and hospitality have not led to high inflation
Millennials and Gen Z lead in spending optimism, focusing on health and experiences
Tomorrow 2040: Increased disposable income and expanding middle class
High-income growth among younger Thais set to drive luxury consumption
Projected growth in consumer spending, led mostly by Bangkok
Opportunities for growth
Case study: Happitat at The Forestias - upcoming hub for nature and virtual experiences
Key findings of the consumer survey
Younger generations prioritise health and quality in willingness to pay more
Thai consumers feeling financial pressures turn to bargain hunting and minimalist shopping
Environmental concerns drive eco-conscious actions among Thai consumers
Millennials lead in financial confidence and savings among Thai consumers
Job security and reskilling dominate work priorities amid automation trends
Opportunities for growth
Case study: Kao and Earth’s ARS Mos Shooter: Eco-friendly mosquito control
Key takeaways
Buy Consumer Profiles reports to:
Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
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