PROSPECTS AND OPPORTUNITIES
Artificial intelligence likely to combat fraud
The use of artificial intelligence (AI) in Brazil to combat card fraud has grown significantly, especially in 2023 and 2024, due to the increase in digital transactions and sophisticated fraudulent behaviour. Financial institutions such as Nubank and Itaú have invested in AI to identify fraud patterns in real-time, blocking suspicious transactions and protecting consumers.
Limited dynamism expected for charge cards
Unlike personal cardholders, corporate clients are not as reliant on revolving credit, as they are not responsible for settling balances and therefore do not require revolving credit for payment. Conversely, Brazilian individual cardholders value the availability of revolving credit, making a focus on corporate customers a strategy to address the challenge of limited adoption of charge cards amongst personal users.
Exclusive and emotional benefits to build loyalty
Providing memorable experiences that create a connection with the brand through loyalty programmes is becoming a focus for card issuers and operators serving more affluent and demanding social classes in Brazil. These consumers are not only looking for financial rewards, but also experiences that complement their lifestyle and reflect their social status.
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Overview:
Understand the latest market trends and future growth opportunities for the Charge Card Transactions industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Charge Card Transactions industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Charge Card Transactions in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Charge Card Transactions in Brazil?
- What are the major trends key to understanding Charge Card Transactions in Brazil?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Brazil - Category analysis
Charge Cards in Brazil - Company Profile
KEY DATA FINDINGS
Charge cards are declining in popularity in the Brazilian market
Digital banking solutions inspired by charge cards
Focus on affluent consumers
Artificial intelligence likely to combat fraud
Limited dynamism expected for charge cards
Exclusive and emotional benefits to build loyalty
Credit Cards in Brazil - Category analysis
Credit Cards in Brazil - Company Profile
KEY DATA FINDINGS
Credit card transactions grow even as the government implements actions to mitigate household debt
The competition in commercial credit cards is intensifying
Operators and issuers focus on the travel segment
Co-branded credit cards between issuing banks and retailers expected to decline
Artificial intelligence and machine learning set to revolutionise fraud prevention
Use of digital wallets likely to increase amongst older populations
Debit Cards in Brazil - Category analysis
Debit Cards in Brazil - Company Profile
KEY DATA FINDINGS
Debit card usage faces strong competition from Pix
Fintechs are commercialising payment terminals (POS)
Banks create their own marketplaces
Regulation on the use of credit cards in sports betting expected to favour the use of debit cards
More debit cards being used for public transportation
Commercial debit cards in decline
Pre-Paid Cards in Brazil - Category analysis
Pre-Paid Cards in Brazil - Company Profile
KEY DATA FINDINGS
Worker benefits segment is evolving
Bolsa Família increases the average number of beneficiaries of the programme and the average amount paid
Open loop pre-paid cards sees moderate growth for purposes beyond travel use
Benefits for formal workers focused on mobility and health expected to grow
Brazilians are still resistant to using gift cards, but the segment has growth potential
Pre-paid transportation cards set to lose ground to debit and credit card payments
Store Cards in Brazil - Category analysis
Store Cards in Brazil - Company Profile
KEY DATA FINDINGS
Grey area in regulation increases complaints from customers who feel wronged
Store cards and co-branded cards target different types of clients
Enhancing store cards with apps and loyalty integration
Power battle between sports betting and retail sparking debates
The strength of ecosystems for store cards
Facial biometrics expected to grow
Financial Cards and Payments in Brazil - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Betting platforms impact families’ financial management
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Charge Card Transactions
- Commercial Charge Card Transactions
- Personal Charge Card Transactions
Charge Card Transactions
A charge card (sometimes referred to as a Travel and Entertainment card) shares the “pay later” component with credit cards. However, charge card balances normally have to be paid off monthly and do not attract interest charges. Charge cards typically possess high (or even no) pre-set spending limits and may carry a high annual fee. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Charge Card Transactions research and analysis database.
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