PROSPECTS AND OPPORTUNITIES
More flexibility required to reverse decline of charge cards in circulation
Cards in circulation will decline throughout the forecast period. To reverse this trend more flexible payments arrangements are required, such as allowing consumers to pay a percentage of the balance each month instead of the full balance, and/or grace periods before increasing interest rates if the balance is not paid in full.
Lower interest rates threaten transactions and average transaction value, while low acceptance of Amex curbs category growth potential
The Bank of Canada has made the first prime interest rate cut and has announced that since target inflation has been reached more rate cuts are to come in the short to medium term. Lower prime interest rates mean better access to credit and higher limits available for existing lending products for businesses, since financial institutions qualifying rates will also decrease.
Lack of competition leaves the door open for new operators
Currently, the charge card market in Canada is highly concentrated, with American Express dominating cards in circulation, transactions and value. While Canadian institutions have focused more on other lending products such as credit card and traditional revolving loans, there is plenty of room for some of the big financial institutions in Canada such as RBC or TD bank to enter the market and attract some of the market share and profit controlled by Amex.
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Overview:
Understand the latest market trends and future growth opportunities for the Charge Card Transactions industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Charge Card Transactions industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Charge Card Transactions in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Charge Card Transactions in Canada?
- What are the major trends key to understanding Charge Card Transactions in Canada?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Canada - Category analysis
Charge Cards in Canada - Company Profile
KEY DATA FINDINGS
Cash flow restrictions reduce growth for charge cards
Small business and commercial use provide some support
High merchant fees reduce merchant acceptance
More flexibility required to reverse decline of charge cards in circulation
Lower interest rates threaten transactions and average transaction value, while low acceptance of Amex curbs category growth potential
Lack of competition leaves the door open for new operators
Credit Cards in Canada - Category analysis
Credit Cards in Canada - Company Profile
KEY DATA FINDINGS
Outstanding average credit card balance keeps on rising, as BNPL expands
New-to-Canada credit consumers drive growth for cards in circulation
Transactions and value see faster rises in 2024
Lenders to tighten credit card approval criteria due to rising level of delinquency
Reward programmes, fees and payment flexibility will shape competition, with m-commerce offering further growth potential
Overall growth set to remain robust for both personal and commercial credit cards
Debit Cards in Canada - Category analysis
Debit Cards in Canada - Company Profile
KEY DATA FINDINGS
RBC acquires HSBC Canada, while small businesses continue to feel pressure from labour force shortage
Low transaction limits impact value growth
Reduced interchange fees agreement boosts merchant acceptance
Rising e-commerce will continue to support virtual debit cards
Sophisticated and flexible reward programmes to further support transactions
High chequing account fees may impact issuance of new debit cards and accounts
Pre-Paid Cards in Canada - Category analysis
Pre-Paid Cards in Canada - Company Profile
KEY DATA FINDINGS
Growth driven by demand for financial inclusion
Change in immigration regulations slows growth in transactions and value for open loop pre-paid cards
Digital pre-paid options emerge key innovation and boost consumer awareness, with young people showing rising interest
Government payouts as key target for the pre-paid market in Canada
Security continues to be a key advantage for pre-paid cards, while fintech players show growing interest
Freelancers, short-term contract workers and small businesses to drive demand, as issuers invest more incentives
Store Cards in Canada - Category analysis
Store Cards in Canada - Company Profile
KEY DATA FINDINGS
While innovation and flexibility support store cards in 2024, rise of BNPL remains real threat
Limited options hinder growth potential
Low limits contribute to low transaction and average spend growth, though digitalisation offers hope
Co-branded cards could address consumers’ concerns
New features to promote greater use of store cards
Negative impact on credit score will be discouraging
Financial Cards and Payments in Canada - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Charge Card Transactions
- Commercial Charge Card Transactions
- Personal Charge Card Transactions
Charge Card Transactions
A charge card (sometimes referred to as a Travel and Entertainment card) shares the “pay later” component with credit cards. However, charge card balances normally have to be paid off monthly and do not attract interest charges. Charge cards typically possess high (or even no) pre-set spending limits and may carry a high annual fee. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Charge Card Transactions research and analysis database.
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