PROSPECTS AND OPPORTUNITIES
Shifting consumer values as charge cards set to regain momentum
Charge cards in Hong Kong is traditionally a niche category in terms of overall cardholders, catering primarily for high net worth individuals (HNWIs) who value prestige, exclusive benefits, and superior customer service. Characterised by its high spending limits and rewards programmes, charge cards maintain a loyal customer base in this affluent market.
Opportunities to expand reach
The integration of Hong Kong into the Greater Bay Area presents a potential opportunity to expand the reach of charge cards. By offering cross-border benefits and privileges, issuers can attract a larger customer base from mainland China.
American Express likely to retain dominance of charge cards
American Express has solidified its position as the premier charge card issuer in Hong Kong. American Express has consistently targeted HNWIs and affluent consumers who value exclusive benefits and superior service.
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Overview:
Understand the latest market trends and future growth opportunities for the Charge Card Transactions industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Charge Card Transactions industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Charge Card Transactions in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Charge Card Transactions in Hong Kong, China?
- What are the major trends key to understanding Charge Card Transactions in Hong Kong, China?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Hong Kong, China - Category analysis
Charge Cards in Hong Kong, China - Company Profile
KEY DATA FINDINGS
Travel spend drives charge card transactions
American Express charge cards differentiate from credit cards
Promotions remain winning strategy to drive local consumption
Shifting consumer values as charge cards set to regain momentum
Opportunities to expand reach
American Express likely to retain dominance of charge cards
Credit Cards in Hong Kong, China - Category analysis
Credit Cards in Hong Kong, China - Company Profile
KEY DATA FINDINGS
Hong Kong cardholders actively use existing credit cards
Credit cards are accepted on MTR public transport
Surging cross-border transactions
Digital wallets are expected to replace credit cards in online payment transactions
Banks leverage AI to revolutionise credit cards in Hong Kong
Cross-border and overseas transactions will continue to drive credit card growth
Debit Cards in Hong Kong, China - Category analysis
Debit Cards in Hong Kong, China - Company Profile
KEY DATA FINDINGS
Overview of debit cards in Hong Kong
Development of virtual/digital banks in Hong Kong
Digital RMB expands pilot programme in local market
Debit cards can still benefit from the rise of digital payments
Digital banks and the ageing population
Alipay expands cross-border transaction services
Pre-Paid Cards in Hong Kong, China - Category analysis
Pre-Paid Cards in Hong Kong, China - Company Profile
KEY DATA FINDINGS
Pre-paid cards continues to be driven by open loop option
Digitalisation push by Octopus
Octopus expands its reach to mainland China
Potential challenges for pre-paid cards over the forecast period
Octopus is poised for continued growth as dominant issuer
Closed loop pre-paid cards set to continue losing favour
Financial Cards and Payments in Hong Kong, China - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Octopus expands reach but faces challenges
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Charge Card Transactions
- Commercial Charge Card Transactions
- Personal Charge Card Transactions
Charge Card Transactions
A charge card (sometimes referred to as a Travel and Entertainment card) shares the “pay later” component with credit cards. However, charge card balances normally have to be paid off monthly and do not attract interest charges. Charge cards typically possess high (or even no) pre-set spending limits and may carry a high annual fee. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Charge Card Transactions research and analysis database.
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