PROSPECTS AND OPPORTUNITIES
Little change anticipated in competitive landscape
The forecast period is unlikely to see any real change in the competitive landscape or the ownership of charge cards in Romania. Limited demand is also expected due to low consumer awareness of the advantages of charge card ownership.
Low interest among commercial clients
The use of charge cards is expected to remain limited to multinational companies that operate in Romania and their local subsidiaries. Smaller local enterprises are unlikely to favour charge cards over credit cards and debit cards.
Legislation hinders development of charge cards
The introduction of European regulations on interchange fees has significantly impacted the profitability of issuing personal charge cards in Romania. American Express is unlikely to introduce personal charge cards in the foreseeable future due to these regulatory challenges.
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Overview:
Understand the latest market trends and future growth opportunities for the Charge Card Transactions industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Charge Card Transactions industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Charge Card Transactions in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Charge Card Transactions in Romania?
- What are the major trends key to understanding Charge Card Transactions in Romania?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Romania - Category analysis
Charge Cards in Romania - Company Profile
KEY DATA FINDINGS
Charge card offerings are mainly focused on B2B audience
Growing competition from BNPL financial solutions
Minimal innovation in relatively niche category
Little change anticipated in competitive landscape
Low interest among commercial clients
Legislation hinders development of charge cards
Credit Cards in Romania - Category analysis
Credit Cards in Romania - Company Profile
KEY DATA FINDINGS
Credit card transaction expenditure growth holds steady
Retail e-commerce spending boosts credit card usage
BNPL is a key challenge for credit card incumbents
Credit card performance tied to economic sentiment and interest rates
Added features and incentives to be used by credit card providers to attract new clients
Competitive challenges to intensify in the upcoming years
Debit Cards in Romania - Category analysis
Debit Cards in Romania - Company Profile
KEY DATA FINDINGS
New legislation encourages debit card usage
Consumers embrace digital wallets to pay with debit card
Retail e-commerce growth nurtures debit card transactions
Debit cards transactions expected to rise moderately
Competition to intensify as fintech and neobanks strive for position
Wearables offer further opportunities for debit cards
Pre-Paid Cards in Romania - Category analysis
Pre-Paid Cards in Romania - Company Profile
KEY DATA FINDINGS
Pre-paid cards witness strong performance
Open loop pre-paid cards are prominent
Highly fragmented landscape in closed loop pre-paid cards
Pre-paid cards face competition from debit cards
Digital technologies threaten traditional pre-paid cards
Network-branded gift cards to threaten merchant offerings
Financial Cards and Payments in Romania - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
New legislation requires merchants to offer cashless payment options
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Charge Card Transactions
- Commercial Charge Card Transactions
- Personal Charge Card Transactions
Charge Card Transactions
A charge card (sometimes referred to as a Travel and Entertainment card) shares the “pay later” component with credit cards. However, charge card balances normally have to be paid off monthly and do not attract interest charges. Charge cards typically possess high (or even no) pre-set spending limits and may carry a high annual fee. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Charge Card Transactions research and analysis database.
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