Shanghai
Chinese, English
Elisa is a Consultant at Euromonitor International with a focus on food and nutrition in China. She is based in the company's Shanghai office.
Elisa specialises in dairy and alternatives, cooking ingredients, and meals, with a particular focus on plant-based alternatives and sustainability. Her research scope also covers snacks, fresh food and health and wellness packaged food. With a background in urban development and agriculture, Elisa shares unique insights on the social and environmental aspects of food. Prior to joining Euromonitor, Elisa had more than eight years of experience in both the private and non-profit sectors, working on communications and corporate sustainability projects.
Asian cuisine has moved into the mainstream of global food culture driven by travel, cultural evolution, and globalisation. Notably, brands that first established credibility among diaspora communities have found a more reliable path to mainstream consumer trust than those pursuing mass-market entry without that foundation. The real growth prize lies beyond ethnic enclaves, however.
A very strong El Niño event, very likely to occur in late 2026 and/or early 2027, could affect agriculture, food prices, energy demand and supply chains across Latin America. Heavy rains can disrupt crops and logistics, reduced harvests can increase food prices, heat can lift cooling needs, and damage to transport routes or production lines can affect product availability. The last major El Niño event, in 2023-2024, brought record global heat, severe droughts, wildfires and extreme rainfall, generating economic and food security impacts.
At a time when the food industry is struggling under the combined pressure of tough demographics, consumers pulling back on spending, geopolitical trouble, and rising costs of inputs, there has been at least one notable bright spot: protein. Consumers have shown a remarkable and enduring interest in high-protein products in virtually every format and category. But how long can this last? Are we nearing the end of the Age of Proteinmaxxing?
