shanghai
English, Chinese
Alex conducts research, advises clients, and offers localised, in-depth expertise and insights in the broader home and tech territory.
Alex oversees the Chinese market in home and technology-related industries, including consumer electronics, consumer appliances, home care, tissue and hygiene, home and garden, and toys and games. Alex previously interned at a government public relations agency as a GR Specialist, to provide strategic tracking and analysis of China's regulatory landscape for clients, including multinationals and overseas trade associations.
Chinese companies are rapidly gaining ground in Southeast Asia, particularly in categories where they hold clear competitive advantages, such as electric vehicles, consumer electronics and home appliances. More recently, Chinese consumer goods brands have expanded their footprint, reflecting a broader push into lifestyle and daily-use categories; however, their success is not uniform.
Traditional toy sales remain strong amid economic uncertainty, driven by adult consumers or “kidults” seeking nostalgia, comfort, and self-expression. As demographics shift, kidults are reshaping the toy industry, turning play into a meaningful, collectible experience.
What’s the potential impact of Trump’s policies across industries and economies? Stream this webinar to examine four major concerns right now: tariffs, migration, deregulation and consumer demand.