london
English
Connor's primary focus is research covering the beauty and personal care and consumer health industries in the UK. He also commissions research projects for the Netherlands and Spain.
Connor has industry expertise in beauty and personal care, with a particular focus on the hair care and skin care industries. Connor established his industry knowledge in consumer health through five years of market research experience prior to joining Euromonitor.
Value growth across UK beauty and personal care continues to be driven by purchases made through retail e-commerce. Rising consumption of beauty content through social media such as TikTok has played a significant role in boosting the visibility and popularity of certain subcategories online, particularly salon professional hair care.
Consumer focus on health, safety and ingredients has naturally expanded and become a prominent theme within hair care, as more players embrace the “skinification” of hair through launches containing skin care ingredients that target scalp health.
In-cosmetics Global is where personal care creators come together to connect, collaborate, and network.