Haikal Sufiyan Senior Analyst
singapore
English
About Haikal
Haikal is a Senior Research Analyst at Euromonitor International.
Haikal is part of the research team in Singapore that handles home and tech research and client engagements. His focus is on home and tech industries, connecting with clients to share insights of industries such as home and garden.
Related to Appliances and Electronics
The Rise of Chinese Brands is Reshaping Southeast Asia’s Consumer Landscape
10 Jul 25Chinese companies are rapidly gaining ground in Southeast Asia, particularly in categories where they hold clear competitive advantages, such as electric vehicles, consumer electronics and home appliances. More recently, Chinese consumer goods brands have expanded their footprint, reflecting a broader push into lifestyle and daily-use categories; however, their success is not uniform.
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Cute Economy: PopMart and Squishmallows Are Big with Kidults
4 Jul 25Traditional toy sales remain strong amid economic uncertainty, driven by adult consumers or “kidults” seeking nostalgia, comfort, and self-expression. As demographics shift, kidults are reshaping the toy industry, turning play into a meaningful, collectible experience.
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The Business of Uncertainty: Impact of Trump Policies Across Industries
17 Jun 25 | UTC: 12:00 AMWhat’s the potential impact of Trump’s policies across industries and economies? Stream this webinar to examine four major concerns right now: tariffs, migration, deregulation and consumer demand.
Euromonitor International