Haikal Sufiyan

Haikal Sufiyan Senior Analyst

singapore

English

About Haikal

Haikal is a Senior Research Analyst at Euromonitor International.

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Haikal is part of the research team in Singapore that handles home and tech research and client engagements. His focus is on home and tech industries, connecting with clients to share insights of industries such as home and garden.

Related to Appliances and Electronics

Article

Apple’s New AI Strategy: Affordable, Addictive, and Intelligent

12 Sep 25

Apple’s 9 September new products event delivered no surprises as they were incremental updates across its line-up. Apple is simply doubling down on its real “AI” strategy: Affordable, Addictive, and Intelligent.

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Loo Wee Teck

Article

Redefining Value: Key Trends Shaping the Future of Consumer Electronics

9 Sep 25

Consumer electronics is entering a new phase of growth, shaped by shifting expectations and tighter wallets. Retail value sales growth is projected to outpace volume growth, which will be powered by a new definition of value, rather than big-ticket splurging.

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Loo Wee Teck

Article

Chart of The Month: Kidults Going Gaga Over Blind Box Collectibles

27 Aug 25

Our latest Chart of The Month explores the phenomenon of kidults driving sales of collectibles as they seek comfort and nostalgia in an uncertain world.

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Loo Wee Teck