Jared Koerten Head of Practice: Channels
chicago
English
About Jared
Jared leads Euromonitor's Channels Research Practice, setting the global strategy for syndicated research, consulting solutions, and new product development. His work empowers companies worldwide to navigate emerging retail trends and uncover growth opportunities in digital commerce.
Expertise
A recognised authority on global retail and e-commerce, Jared has been instrumental in developing Euromonitor’s industry-leading coverage of online channels. He specialises in leveraging alternative data sources - including clickstream, e-receipts, web traffic, app usage, and scraped data - to deliver actionable insights. With over 15 years of experience analysing global market dynamics, Jared is a frequent speaker at major industry conferences and is cited by top-tier media outlets such as The Wall Street Journal, Financial Times, NPR, Reuters, Bloomberg, and The Economist. He holds a master’s degree in International Relations from The University of Chicago.
Recently Published Work
GenAI Discovery and the Changing Shopper Funnel
23 Mar 26AI is no longer just influencing how consumers discover products, it is beginning to mediate decisions and shape purchases before shoppers even reach a retailer. The trend is shaping commerce across markets globally. From AI-assisted search and recommendation engines to emerging agent-led discovery and checkout journeys, a new commerce model is forming - one that compresses the funnel, redefines shopper trust and visibility for brands and retailers
Rabia Yasmeen
菓子類がパンデミック後の世界で成功するためには
8 Oct 21新型コロナウイルス（COVID-19）のパンデミックにより、隔離措置やソーシャルディスタンス対策が取られる中、移動や外出の機会、社交の場が中断されたことで、菓子類のあり方も変わってきている。こうした変化は、外出先での機会に大きく依存している新興市場での売上だけでなく、スナックバー、ミント、ガムなどの製品カテゴリーの売上が伸び悩む原因のひとつとなっている。
Jared Koerten
Positioning Snacks for Success in a Post-Pandemic World
10 Sep 21The Coronavirus (COVID-19) pandemic has transformed snacking. Portability, on-the-go and social occasions were disrupted by quarantine orders and distancing efforts. Sales in emerging markets – which are uniquely dependent on out-of-home occasions – and in categories like snack bars, mints and gum, all struggled with these shifts. At the same time, categories like savoury snacks, cookies or ice cream saw sales surge as stuck-at-home consumers turned to snacks for comfort and indulgence or for family movie nights.
Jared Koerten