Maryna Sheremet Senior Analyst
vilnius
Russian, Ukrainian, English
About Maryna
Maryna commissions drinks and tobacco research for Eastern European markets, and leads cannabis research in Eastern Europe.
Maryna authors a range of report content and analyses covering her focus industries. In addition to this , she regularly contributes to external publications, advises clients and participates in regional trade events and webinars. Maryna has a Master of Arts degree in Social Research.
Related to Drinks
Top Five Trends Shaping the Hot Drinks Industry in 2026
5 May 26The hot drinks industry is facing challenging times in 2026. Climate pressures and higher energy and logistics costs due to geopolitical conflicts are driving up prices again and brands need to target consumers more effectively to generate value growth
Tristan Höver
Low Loyalty, High Scrutiny: Drinks Innovation in the Age of Social Media
17 Feb 26Internet culture and social media are major catalysts of drink creations and trends but also platforms for scrutiny and accountability. Consumers are reacting quickly, critically and publicly to new food and beverage products. Press play to hear from Howard Telford, Senior Global Insight Manager – Soft Drinks, on how brands can navigate and adapt to these shifts.
Howard Telford
Mapping Value in Juice: Unlocking the Next Growth Wave Through Consumer Need States in Australasia
5 Feb 26Australasia’s juice market remains structurally challenged, with growth constrained by intensifying competition from higher-momentum better-for-you beverages and ongoing cost-of-living pressures that have curtailed discretionary spending.
Icey Huang