Maryna Sheremet

Maryna Sheremet Senior Analyst

vilnius

Russian, Ukrainian, English

About Maryna

Maryna commissions drinks and tobacco research for Eastern European markets, and leads cannabis research in Eastern Europe.

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Expertise

Maryna authors a range of report content and analyses covering her focus industries. In addition to this , she regularly contributes to external publications, advises clients and participates in regional trade events and webinars. Maryna has a Master of Arts degree in Social Research.

Related to Drinks

Article

Next-gen Functional Food and Drinks: Compelling, Craveable, Convenient

16 Dec 25

After a proliferation of claims, functional food and drinks are entering a new phase where success means delivering clear, credible benefits - gut health, sustained energy, emotional balance - in formats suited to modern lifestyles. Those blending scientific credibility with indulgence and convenience, especially via snackable and portable options, will make functionality enjoyable and accessible.

Karine Dussimon

Karine Dussimon

Article

Gen Z Redefines Coffee and Tea Culture

9 Oct 25

In a world marked by economic uncertainty, climate change, and shifting consumer values, Gen Z is emerging as a transformative force in the coffee and tea industry. Born between 1995 and 2009, this generation is digitally native, wellness-orientated, experimental and driven by personalisation and experience.

Nathanael Lim

Nathanael Lim

Report Extract

FMCG Outlook and Opportunities: 2025 Edition

8 Oct 25

Find the latest insights on FMCG growth drivers, trends and opportunities for your strategy with market forecasts to 2029.

Euromonitor International

Euromonitor International