Rasa Vaiciuniene Consultant
vilnius
Lithuanian, English
About Rasa
Rasa is involved in both direct research and commissioning research covering the Nordic countries, Baltic and Central Asian region.
Expertise
Rasa's work has a focus on sustainability and innovation, particularly the objective of food waste reduction, optimising manufacturing side streams. These considerations are increasingly important when assessing trends in the food markets that form the core of her research specialism. Rasa has broad experience in research. Her journey at Euromonitor started with an industrial focus, analysing energy, chemical, agricultural, and food and beverage manufacturing data. In 2017, she moved to focus on drinks and tobacco research, before specialising in food and nutrition staring from 2022.
Recently Published Work
From Cravings to Conscious Choices: The Rise of Intentional Snacking
15 Jan 26Snacking has long been associated with indulgence – a moment to treat yourself with a burst of flavour and texture. Today, rising health consciousness and closer attention to ingredients and functionality are reshaping how consumers perceive snacks and what they expect from them.
Rasa Vaiciuniene
Free From Specialty: Vienna 2025
Messe Marxhalle Karl-Farkas-Gasse 19, 1030 Vienna 17 June 2025 10:00 CETThe gateway to Retail and Foodservice in Central and Eastern Europe. Connect with new business opportunities among buyers at rapidly growing Retail, Imports, Foodservice.
Rasa Vaiciuniene
Three Main Trends Shaping Cooking Ingredients and Meals
15 Jan 25The cooking ingredients and meals industry posted slight market size growth year-on-year for 2024. New launches have subsided due to high inflation and disturbed global supply chains; however, consumers’ desire for novel products has remained.
Rasa Vaiciuniene