Suzi Gardner Senior Research Analyst - Fashion
london
English
About Suzi
Suzi contributes to the fashion team, providing insights across apparel and footwear, luxury goods and personal accessories for the UK.
Suzi provides insights across the fashion industry, with a special interest in sustainability and the digitisation of fashion. Suzi previously worked closely with clients in South Africa, delivering tailored client research reports and strategy briefings.
Recently Published Work
Touch, Try, Trust: Experiential Retail Boosts Personal Accessories Brands
14 Jul 25Despite the rapid growth of e-commerce and digital innovation in 2024, offline retail sales continued to dominate global personal accessories retailing, accounting for 81.2% of total sales, while retail e-commerce comprised 18.8%. This disparity underscores the enduring relevance of bricks-and-mortar stores, particularly in categories where emotional connection, tactile engagement, instant gratification, the power of brand storytelling and personalised service remain central to the shopping experience.
Suzi Gardner
Levi Strauss & Co. and the Shifting Landscape of Denim in Times of Uncertainty
9 Jun 25In recent years, Levi Strauss & Co has experienced an uneven performance, with flat sales in 2023 and continued stagnation across most markets in 2024, including declines in key markets like the US and France. In response, the company discontinued its footwear line in 2024 to refocus on its core apparel business. This strategic shift is aimed at revitalising growth and improving profit margins, which have been under pressure.
Suzi Gardner
Nike Inc Navigating Supply Chain Tensions and Challenger Brands
12 May 252024 was a challenging year for Nike Inc, with global sales declining in both apparel and footwear. The decline in its primary product category, coupled with shifting industry and macroeconomic factors, highlighted the need for a strategic re-evaluation across the business. Nike Inc is already taking active steps to address these challenges.
Suzi Gardner