Vilnius
English, Ukrainian, Lithuanian
Ivan oversees consumer payments research in Central Eastern Europe and the Nordic markets.
Ivan supports clients with tailored engagements featuring insights on consumer payments, digital transformation and fintech. He also frequently shares his insights through relevant industry media and at conferences. Ivan has previously worked on research and analysis in other industries, including consumer foodservice, retail, travel, and the digital consumer. During years of work at Euromonitor, he has developed a rich expertise in the markets of Central Eastern Europe, especially Ukraine.
Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.
As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.
Smart eyewear adoption has been constrained less by technology capability and more by social acceptance. Collaborations with established eyewear and fashion brands are accelerating mainstream adoption by reducing behavioural friction. Embedding AI driven functionality into iconic designs from Ray Ban’s Wayfarer frames to Gentle Monster’s fashion forward silhouettes, smart eyewear is being reframed from a visible tech experiment into a familiar lifestyle accessory. Design, comfort and cultural relevance have become as critical as AI performance and fashion led strategies are helping smart eyewear move from novelty towards everyday utility.
