Michelle Evans
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Michelle Evans

Global Lead, Retail and Digital Shopper Insights

Chicago

English

Michelle is Global Lead for Retail and Digital Consumer Insights at Euromonitor International. Based in Chicago, she has more than 15 years of experience covering retail. 

Clients across a range of industries tap into Michelle's in-depth knowledge of digital transformation, e-commerce and tech innovation to accelerate growth strategies. Recognised as a retail thought leader, she was named a top retail influencer by RETHINK Retail (2021-2026). She leads the NRF’s Industry Partner Council as a member of the steering committee. She has shared her expertise across industry events, including NRF: Retail’s Big Show, Shoptalk, Groceryshop, World Retail Congress, Money20/20, Finovate and eTail.

Leveraging her master’s degree in journalism from Northwestern University, she has a recurring column on Forbes.com and is regularly quoted in publications globally.  

I drive Euromonitor's retail and digital research strategy, providing actionable insights into where and how consumers shop, as well as the evolving path to purchase.

Recently published

Article

《2024五大数字消费者趋势》发布

欧睿依托 Passport 数据库和全球专家网络,每年都会总结对零售商和品牌产生最大影响的全球五大数字消费者趋势, 2024 年的趋势为:丝滑体验、抖音经济、退货服务升级、二手交易 2.0、数字羊毛党。本文将就其中三大趋势展开分析,尤其适合出海企业和品牌了解全球电商发展方向。

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Global Lead, Retail and Digital Shopper Insights

Events

In person Upcoming
22 September 2026 07:00 PT

Groceryshop 2026

United States – Mandalay Bay, Las Vegas

Groceryshop 2026 is a leading global event for grocery, CPG, and everyday retail professionals, bringing together 4,000+ senior executives, brands, retailers, and technology providers to discuss AI, retail media, ecommerce, consumer trends, and omnichannel innovation.

Speaker: Michelle Evans
In person Past event
9 June 2026 09:00 CET

ShopTalk Europe

Spain – Fira Gran Via, Av. Joan Carles I, 64, 08908 L'Hospitalet de Llobregat, Barcelona

Shoptalk Europe is one of Europe’s leading retail and commerce innovation conferences, bringing together retailers, brands and technology leaders to explore the future of retail.

Speaker: Michelle Evans
In person Past event
25 March 2026 11:10 PT

Shoptalk Spring 2026

United States – Bay 3950 Las Vegas Boulevard South, Las Vegas, 89119, NV

Shoptalk Spring is where the future of retail gets real. 10,000+ trailblazers, 200+ game-changing speakers, and bold ideas that will transform your business.

Speaker: Michelle Evans