PROSPECTS AND OPPORTUNITIES
Vending will continue to benefit from busy lifestyles and innovation in product mixes
Vending looks set to record strong growth in current value sales throughout the forecast period. While the prospects for further expansion will be tempered by encroaching maturity, the channel will remain well placed to capitalise on the trend towards busier lifestyles in Hungary.
Coca-Cola expected to retain overall lead in value sales terms
The competitive landscape in vending is not expected to change significantly over the forecast period. Soft drinks giant Coca-Cola should remain the clear leader in value sales terms thanks to its strong brand portfolio and an extensive network of machines strategically positioned in high-traffic locations across Hungary.
Hot drinks vending likely to see further improvements in coffee quality standards
While hot drinks vending is expected to remain the single largest vending channel in current value sales terms over the forecast period, it looks set to post comparatively sluggish growth. This is partly explained by its greater level of maturity, but also reflects the fact that it faces a significant competitive threat from affordably priced freshly brewed on-the-go coffee available from foodservice businesses, convenience stores and other types of retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the Vending industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vending industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vending in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vending in Hungary?
- Which are the leading retailers in Vending in Hungary?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Vending in Hungary - Category analysis
KEY DATA FINDINGS
Current value growth slows as inflation stabilises but trade remains buoyant
New deposit return scheme drives up unit prices in soft drinks vending
Franchise model supports swift expansion of Vendobox concept
Vending will continue to benefit from busy lifestyles and innovation in product mixes
Coca-Cola expected to retain overall lead in value sales terms
Hot drinks vending likely to see further improvements in coffee quality standards
Retail in Hungary - Industry Overview
Retail in 2024: The big picture
Special retail tax continues to take a toll on large multinational chains
Sustainability concerns remain influential as new deposit return scheme is launched
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Christmas
Back-to-school
DISCLAIMER
Vending
Vending (automatic merchandising) is the sale of products at an unattended point of sale through a machine operated by introducing coins, bank notes, payment cards, tokens or other means of cashless payment. Sales figures cover vended products only (i.e. food, drink and other consumable goods such as vended tobacco, sanitary products and condoms). Services such as the public telephone, launderette facilities, travel tickets, stamps, passport photographs, domestic energy supplies and business card creation are excluded. Coverage includes vending systems installed in public and semi-captive environments only. Hotels, transport networks, recreational centres, shopping centres/malls are included. Factories, offices, hospitals, prisons, schools and other captive environments are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vending research and analysis database.
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