Vending in the US

April 2026

In 2025, vending in the US experienced robust high single-digit value growth, reaching USD6.9 billion, as it continued to evolve beyond its traditional roots. This expansion was largely propelled by innovation in refrigerated vending, which is enabling the introduction of fresh food, premade meals, and healthier options. These offerings resonate with wider health and wellness trends being observed across retail, positioning vending as a key player in the shift towards more convenient, low-contac

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Overview:

Understand the latest market trends and future growth opportunities for the Vending industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Vending industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Vending in USA report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Vending in USA?
  • Which are the leading retailers in Vending in USA?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Vending in the US - Category analysis

Key Data Insights

Vending Meets the Evolving Needs of the Market
Vending Meets the Evolving Needs of the Market
Drinks and Tobacco Machines Drive Value, While Appliances and Electronics Surge
Refrigerated Machines Shift Vending Towards Health and Freshness
Chart 1 Value Sales 2020-2030
Chart 2 Value Sales by Category 2025
Food Will Remain Key to Growth as the Vending Offer Expands
Health and Beauty Vending Full of Potential as Consumer Needs Diversify
Premiumisation and New Technology Present Opportunities for Growth
Chart 3 Forecast Value Sales 2020-2030
Chart 4 Forecast Value Sales by Category 2025-2030
Chart 5 Economic Context for Vending
Chart 6 Real GDP Growth 2020-2030
Chart 7 Inflation 2020-2030
Chart 8 Consumer Context for Vending
Chart 9 Population 2020-2030
Chart 10 Population by Generation 2025

Retail in the US - Industry Overview

Retail E-Commerce Wins Share as More Offline Stores Close

Key Data Insights

Chart 11 Key Industry Trends for Retail
Retail E-Commerce Wins Share as More Offline Stores Close
Walmart and Marketplaces Capture Spend as Discounters Surge
Chart 12 Amazon Invests in Agentic Ai
Shopify and Openai Partnership Redefines Shopping Journeys
Chart 13 Shopify Turns to Chatgpt
Chart 14 Value Sales 2020-2030
Generative Ai and Social Platforms Are Reshaping Discovery and Loyalty
Private Label Expansion and Value-Led Discovery Could Disrupt Established Players
Chart 15 Forecast Value Sales 2020-2030
Chart 16 Forecast Value Sales by Category 2025-2030
Amazon and Walmart Extend Lead as Agentic Ai Reshapes Discovery
Chart 17 Analyst Insight for Retail
Chart 18 Shopify and Openai Form Partnership
Chart 19 Company Shares 2025
Chart 20 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Summary 1 Standard Opening Hours by Channel Type 2025
Seasonality
Christmas
Back to School
Prime Day/Christmas in July
Mother’s Day
Chart 21 Economic Context for Retail
Chart 22 Consumer Context for Retail
Chart 23 Real GDP Growth 2020-2030
Chart 24 Inflation 2020-2030

Country Reports Disclaimer

Vending

Vending (automatic merchandising) is the sale of products at an unattended point of sale through a machine operated by introducing coins, bank notes, payment cards, tokens or other means of cashless payment. Sales figures cover vended products only (i.e. food, drink and other consumable goods such as vended tobacco, sanitary products and condoms). Services such as the public telephone, launderette facilities, travel tickets, stamps, passport photographs, domestic energy supplies and business card creation are excluded. Coverage includes vending systems installed in public and semi-captive environments only. Hotels, transport networks, recreational centres, shopping centres/malls are included. Factories, offices, hospitals, prisons, schools and other captive environments are excluded.

See all of our definitions
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Vending research and analysis database.

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