PROSPECTS AND OPPORTUNITIES
Changes in the way consumers access and enjoy music and videos will drive a continued sales decline
Retail volume sales of home audio and cinema in China are forecast to decline at a CAGR of 2% over the next five years, reaching 5.7 million units by 2030.
Opportunities and challenges for companies in the forecast period
High-end home cinema technology in China continues to evolve, incorporating advanced features such as Dolby Atmos, and DTS:X surround sound, as well as 4K and 8K ultra-high-definition imaging, to deliver an immersive audiovisual experience. These technological advancements are complemented by superior display technologies like OLED and Micro LED, which enhance picture quality and colour richness.
Enhancing the user experience and meeting consumers’ needs will be paramount
Over the next few years, innovation in home audio and cinema in China will be driven by three key themes: spatial computational audio, the commercialisation of bio-based materials, and the proliferation of neural interfaces. These trends are poised to redefine the category, fostering a paradigm shift towards hardware performance overkill and software subscription monetisation.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Audio and Cinema industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Audio and Cinema industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Audio and Cinema in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Audio and Cinema in China?
- Which are the leading brands in China?
- How are products distributed in China?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Audio and Cinema in China - Category analysis
KEY DATA FINDINGS
Only home cinema and speaker systems is able to buck the declining trend resulting from competition from other devices
Philips maintains its lead, in part due to advanced AI noise reduction algorithms
Retail e-commerce becomes the dominant channel, utilising 3D interactive tools
Changes in the way consumers access and enjoy music and videos will drive a continued sales decline
Opportunities and challenges for companies in the forecast period
Enhancing the user experience and meeting consumers’ needs will be paramount
Consumer Electronics in China - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Audio and Cinema
- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
Home Audio and Cinema
Home audio and cinema consist of Audio Separates, Home Cinema & Speaker Systems, Hi-Fi Systems and Other Home Audio & Cinema.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Audio and Cinema research and analysis database.
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