PROSPECTS AND OPPORTUNITIES
Increasing preference for portable entertainment devices to drive continued decline
Retail volume sales of home audio and cinema in Thailand are forecast to decline at a CAGR of 3% over the forecast period, reaching 586,000 units in 2030. This downwards trajectory will be driven by several converging factors.
Although AI will be integrated to improve experiences, high price points likely to hamper adoption
Home audio and cinema in Thailand is forecast to witness significant digital and technological advancements in the forecast period. Product innovations will focus on enhancing immersive spatial and personalised audio experiences through the integration of AI.
Aiming to meet the specific needs of the Thai population
In the evolving landscape of home audio and cinema in Thailand, manufacturers are expected to increasingly focus on innovative product types such as ultra-compact, wireless, and smart AI technologies. These advancements will be complemented by product development trends including wireless connectivity and the integration of voice assistants, which are expected to cater to the changing needs and preferences of Thai consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Audio and Cinema industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Audio and Cinema industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Audio and Cinema in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Audio and Cinema in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Audio and Cinema in Thailand - Category analysis
KEY DATA FINDINGS
Significant decline as consumers’ habits change and they become more cautious
Mahajak not only maintains its lead, but also sees the most dynamic growth, thanks to JBL’s extensive portfolio
Despite the dominance of appliances and electronics specialists, retail e-commerce sees a strong rising trend
Increasing preference for portable entertainment devices to drive continued decline
Although AI will be integrated to improve experiences, high price points likely to hamper adoption
Aiming to meet the specific needs of the Thai population
Consumer Electronics in Thailand - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Audio and Cinema
- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
Home Audio and Cinema
Home audio and cinema consist of Audio Separates, Home Cinema & Speaker Systems, Hi-Fi Systems and Other Home Audio & Cinema.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Audio and Cinema research and analysis database.
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