PROSPECTS AND OPPORTUNITIES
Substitution by wireless speakers likely to continue in the forecast period
With wireless speakers and headphones continuing to improve their sound quality, home audio and cinema products are becoming increasingly redundant, as they are losing their differentiating selling point. While these competing products offer added advantages, such as portability, which is an important quality in a society that is increasingly characterised by mobility, products in home audio and cinema are restricted to use in the home.
Value could be generated by focusing on niche consumer groups
Although home audio and cinema products are becoming obsolete for the broad masses in Germany, they are still expected to remain relevant for niche consumer groups, such as music enthusiasts, who value the small differences in sound quality, and the opportunity to experience music to the fullest. Another possible niche consumer base could be gamers, who want to fully immerse themselves in their games, and have a three-dimensional sound experience.
Smart home might open up doors for home audio and cinema
A potential gamechanger for home audio and cinema could be the trend towards smart home. With more retailers embracing smart home, and smart home appliances becoming more affordable, they are becoming more accessible to the mass market in Germany.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Audio and Cinema industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Audio and Cinema industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Audio and Cinema in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Audio and Cinema in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Audio and Cinema in Germany - Category analysis
KEY DATA FINDINGS
Home audio and cinema declines, due to substitution by alternative products
Home audio and cinema experiences consolidation
Appliances and electronics specialists remains the most important distribution channel, with retail e-commerce growing
Substitution by wireless speakers likely to continue in the forecast period
Value could be generated by focusing on niche consumer groups
Smart home might open up doors for home audio and cinema
Consumer Electronics in Germany - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Audio and Cinema
- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
Home Audio and Cinema
Home audio and cinema consist of Audio Separates, Home Cinema & Speaker Systems, Hi-Fi Systems and Other Home Audio & Cinema.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Audio and Cinema research and analysis database.
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