PROSPECTS AND OPPORTUNITIES
Ongoing volume declines expected, due to waning demand for separate audio or cinema products
Volume sales of home audio and cinema are expected to remain in a negative slump over the forecast period, as interest in the category continues to decline. The main reason for this is the ongoing competition from integrated devices, which reduces the need for consumers to purchase separate audio or cinema products.
Minimal innovations expected due to declining interest in the category
Due to the declining nature of the category, digital and tech advancements are expected to be minimal, although speakers are expected to receive investments in terms of improvements in sound quality.
Retailers likely to reduce shelf space for increasingly unpopular products
In line with the declining interest in the category, retailers are likely to reduce their shelf space for increasingly unpopular products and place a stronger focus on promoting the products which remain in demand. This is likely to place further downwards pressure on the category over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Audio and Cinema industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Audio and Cinema industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Audio and Cinema in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Audio and Cinema in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Audio and Cinema in Turkey - Category analysis
KEY DATA FINDINGS
Volume sales remain in a volume slump due to strong competition from integrated systems
LG and Samsung remain in close competition as the leading companies
Appliances and electronics specialists maintain strong relevance, as consumers like to see and test products in real life before purchase
Ongoing volume declines expected, due to waning demand for separate audio or cinema products
Minimal innovations expected due to declining interest in the category
Retailers likely to reduce shelf space for increasingly unpopular products
Consumer Electronics in Turkey - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Audio and Cinema
- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
Home Audio and Cinema
Home audio and cinema consist of Audio Separates, Home Cinema & Speaker Systems, Hi-Fi Systems and Other Home Audio & Cinema.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Audio and Cinema research and analysis database.
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