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Carl is Euromonitor International’s Industry Manager for packaged food, covering snacks and nutrition research. He oversees research on snacks and analysis in 100 national markets worldwide.
Carl provides thought leadership and advises clients on how key trends in snacks and changing consumer behaviour will impact business operations. He specialises in trend discovery, innovation and snack product development. Carl has worked in the food space for more than a decade. Prior to his career at Euromonitor, Carl was a food formulation scientist working on enzyme processing aids, snack bars, and processed pasteurised cheese products. He has supported clients in nutrition labelling, formula design, and go-to market strategy.
Amid turbulent tariffs, rising producer costs (eg cocoa commodity price) and dynamic consumer habit shifts, the snacks industry continues to realise the upside to value growth resulting in USD679 billion retail sales in 2024. Euromonitor’s research has identified five key trends critical to industry strategy set to shape snacks in the years ahead.
This year’s Sweet and Snacks Expo in the US, hosted by the National Confectioners Association, showcased the industry’s enhanced innovation capabilities and refocus on providing value to the consumer. Sensorially stimulating formats, bold and beloved flavours, and purpose-driven dialogue were major takeaways from the show.
Just as the industry thought it was entering a period of normalisation, following COVID-related declines, supply chain disruptions, and the aftermaths of the cost-of-living crisis, geopolitical pressures and market uncertainty are seemingly the certain things, moving forward. For consumers, this means snacking habits will be tested and manufacturers will need to be more precise, flexible, and aligned with their needs.