Isam Arshad Consultant
dubai
English
About Isam
Isam is a Consultant with Euromonitor International's home and technology research team in Dubai. He manages research projects, participates in conferences, and works closely with clients, with a particular focus on the Middle East, North Africa, and Turkey (MENAT) region. As a commissioner he excels in project management, with extensive knowledge and acute industry expertise and insight.
Expertise
Isam Arshad has spent over a decade honing his expertise in market research across a wide range of industries, during which time he has advised clients and provided thought leadership on the evolution of major trends in home and technology industries. He is an expert in many fields, including web content, data analysis, editorial content, and client engagement. Isam has a master's degree in Knowledge Management from the Graduate School of Management UIA Malaysia. He worked as a research manager in the hospitality trading industry in Saudi Arabia before joining Euromonitor.
Recently Published Work
Breaking Stereotypes: Women as Gamers, Influencers, Creators and Consumers
14 Aug 25Female gamers and digital-first play are transforming the toys and games industry. With 71% of women now active gamers, brands must embrace smart, inclusive, and tech-driven experiences to stay relevant. By blending physical and digital worlds, companies can engage new demographics, build loyalty, and unlock sustainable growth beyond traditional audiences.
Isam Arshad
The Power of Nostalgia: Why Nostalgic Toys Are Making a Big Comeback
31 Mar 25Nostalgia has become a powerful force in consumer behaviour, particularly in the toys and games industry. A growing demographic of adults, often referred to as "kidults", are fuelling demand for retro and classic toys, reliving their childhood through products they once loved.
Isam Arshad
Tissue World Istanbul
Hilton Istanbul Bomonti Hotel & Conference Centre Merkez, Silahşör Cd. No:42, 34381 Şişli/İstanbul 21 November 2024 11:15 Turkey TimeAt the heart of Türkiye's booming tissue industry, Istanbul is the perfect host for the next Tissue World – where innovation meets opportunity. Put simply, if you’re looking to tap into the unparalleled opportunities in the tissue markets of Türkiye, MENA and beyond, you need to be here.
Isam Arshad