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In her capacity as Senior Research Analyst, Leah works across a range of industries, including consumer health, beauty and personal care, retail and channels.
Leah joined Euromonitor International in late 2022. Holding both an MBA and a doctorate, she brings extensive experience in various research methodologies to her work. As a former university educator, she is also well versed in the preparation and communication of complex data and research outcomes. Leah is based in Euromonitor's Chicago office, with a geographic research focus of North America.
Female gamers and digital-first play are transforming the toys and games industry. With 71% of women now active gamers, brands must embrace smart, inclusive, and tech-driven experiences to stay relevant. By blending physical and digital worlds, companies can engage new demographics, build loyalty, and unlock sustainable growth beyond traditional audiences.
This infographic highlights recent toys and games trends and Euromonitor's projections for the industry.
Chinese companies are rapidly gaining ground in Southeast Asia, particularly in categories where they hold clear competitive advantages, such as electric vehicles, consumer electronics and home appliances. More recently, Chinese consumer goods brands have expanded their footprint, reflecting a broader push into lifestyle and daily-use categories; however, their success is not uniform.