Maria Bogdanova Project Manager - Sustainability
london
Bulgarian
About Maria
Maria takes the lead role in evaluating, planning, coordinating and implementing new data and research methods that underpin the development of holistic sustainability tools that blend multiple data points, including environmental, social and governance metrics, product claims, retail sales, consumer surveys and company financials.
Expertise
Maria is a passionate and highly skilled project manager at Euromonitor with a focus on sustainability. With seven years of experience in market research methodologies and a background in mathematics and computer science, Maria advocates best practices for mixed and centralised research methods at a business level.
Recently Published Work
Sustainability Claims Unpacked: “Zero Waste” in Numbers
17 Jul 25This article examines the rise of “zero waste” claims in FMCG, highlighting uneven growth, varying definitions, and the role of leading brands. It explores key strategies and credibility gaps, offering takeaways for brands looking to move from intention to impact.
Maria Bogdanova
Sustainability Claims Unpacked: Rethinking “Refill”
26 Jun 25This article is part of a new series exploring popular sustainability product claims through a more nuanced, real-world lens. First, a seemingly simple yet surprisingly complex idea: refill.
Maria Bogdanova
Redesigning FMCG Sustainable Packaging for Regulatory Compliance
10 Apr 25With the tightening of packaging regulations like the EU's Packaging and Packaging Waste Regulation (PPWR), turning a blind eye to sustainability communication is no longer an option. Now, more than ever, it's crucial to engage in clear, evidence-based communication due to regulatory efforts to prevent greenwashing, such as the EU's Green Claims Directive, set to come into force in 2027.
Jorge Zuniga