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Maria Mascaraque Global Insight Manager: Food, Dairy
london
English, Spanish, Castilian
As a passionate advocate for the foods industry, I stay attuned to emerging trends, with a special interest in the health space. I engage in thought leadership and foster deep conversations, empowering clients with insight to navigate and thrive in an ever-evolving landscape.
About Maria
María is Industry Manager for dairy products and alternatives and cooking ingredients and meals. She provides global expertise and forward-thinking insights, identifying latest product developments and key market trends within these industries. She has a particular interest in health and wellness trends and plant-based dairy alternatives.
María drives the content and quality of Euromonitor’s global industry research for dairy products and alternatives and cooking ingredients and meals. She advises clients across these industries around category dynamics and innovation, and is part of Euromonitor's Passport Plus programme. Maria has previously worked in academia as a researcher within the Nutrition Division of the Complutense University, Spain (2012-2015).
Recently Published Work
Key Trends Driving Dairy Products and Alternatives
18 Sep 25In 2025, the global retail value of dairy products and alternatives is projected to reach USD705.5 billion, growing by 2.0% in constant terms and 6.4% in current terms (fixed 2025 exchange rates), with pricing playing a central role. Amid volatile production costs and shifting consumer lifestyles and priorities, Euromonitor has identified five key trends shaping the industry’s future.
Maria Mascaraque
Women’s Health: Achieving Optimal Wellness Through Nutrition
21 Dec 23The growing focus on women's health, driven by personalised care and self-care trends, offers significant business opportunities. Breaking taboos around topics such as menstrual care and menopausal health is boosting consumer demand.
Maria Mascaraque
Five Key Trends Shaping Dairy Products and Alternatives
11 Dec 23The dairy products and alternatives industry is set to deliver strong value growth globally in 2022 of 7.5%, to reach retail value sales of USD642 billon. On the flip side, volumes are estimated to be down by -0.6%. This reflects how inflationary pressures are heavily impacting dairy prices as farmers face increased cost for the production of dairy, including fertilisers, feed and fuel.
Maria Mascaraque