Marija Milasevic Senior Consultant
vilnius
English, Russian, Lithuanian
About Marija
Marija is a Senior Consultant at Euromonitor International with a focus on retail and the digital consumer. In her current role, she is responsible for managing research projects in Europe.
Expertise
Marija helps retailers and fmcg clients to understand the industry trends and evolving consumer priorities which will impact the future of retail. She authors strategic analysis on key trends and developments across retail and e-commerce with a focus on values-based buying, sustainability and retail innovation. Marija has more than 10 years of experience in the retail industry. She regularly writes articles for trade press, including Forbes Poland, speaks at major international conferences, and moderates panel discussions. In 2019, she received the International Marketing Specialist certificate from the Netherlands Institute of Marketing (NIMA).
Recently Published Work
Competitor Strategies in Retail: GenAI and Purpose-Driven Experiences
2 Jul 25Retailers are navigating disruption from generative AI, new technologies, economic shifts, and changing consumer behaviours. This article examines how retailers are integrating GenAI and evolving their social media strategies to build closer, personalised connections with customers.
Marija Milasevic
Shoptalk Europe 2025 Highlights: The Transformation of Brick-and-Mortar Retail
18 Jun 25At Shoptalk Europe, a premier gathering held annually in Barcelona for retailers, brands and industry professionals, the conversation centred on the evolving landscape of modern retail.
Marija Milasevic
The Transformation of Social Media: What Businesses Must Do to Keep Up
31 Mar 25Social media has evolved from a communication tool into a powerful economic force, shaping consumer behaviour, influencing business strategies and driving digital commerce. Businesses need more than just a presence; they need a clear, targeted social media strategy to stay competitive.
Marija Milasevic