Nathanael Lim Insights Manager, Beverages Asia
singapore
English
About Nathanael
Nathanael is an Insight Manager at Euromonitor International, specialising in beverage products in Asia Pacific, with a specific focus on sustainability, product innovation, government legislation and health and wellness trends.
Expertise
Nathanael's career to date has seen him develop extensive experience in soft drinks, hot drinks, and expertise on key hot topics such as the encroachment of legislation and its influence on market dynamics, product reformulation and natural health, in addition to consideration of packaging and sustainability. Most recently he has helped clients come to terms with the massive influence of inflation and its global ramifications. His insights have been shared across business and trade press, including Channelnewsasia, Reuters and on stage in various industry events, including ProPak Asia, Food Hotel Asia and BevTech Asia. He holds a bachelor’s degree in Economics from the Singapore Management University.
Recently Published Work
Gen Z Redefines Coffee and Tea Culture
9 Oct 25In a world marked by economic uncertainty, climate change, and shifting consumer values, Gen Z is emerging as a transformative force in the coffee and tea industry. Born between 1995 and 2009, this generation is digitally native, wellness-orientated, experimental and driven by personalisation and experience.
Nathanael Lim
Thaifex Anuga Asia 2025
Impact, Muang Thong Thani, Bangkok, Thanon Popular 1, Pak Kret, Nonthaburi 11120 27 May 2025 11:00 ICTFocused on food & beverages, food service and food technology, THAIFEX - Anuga Asia is poised to redefine the future of the food and beverage industry alongside you.
Nathanael Lim
Navigating Value for the Consumer in Asia Pacific
17 Jan 25Economic slowdowns, job instability and rising prices are pushing consumers in Asia Pacific to adopt more cost-conscious spending habits. The concept of "value" now encompasses more complex considerations, as consumers weigh both financial and emotional factors in their purchasing decisions.
Nathanael Lim