Paula Ferolla Research Analyst
são paulo
English, Portuguese
About Paula
Paula is a Consumer Insights Consultant at Euromonitor International, based in the company’s São Paulo office.
Expertise
Paula currently works in the Consumer Insights team. She specialises in home and technology industries, focusing on research for Brazil. Her industry expertise includes consumer appliances, tissue and hygiene, home care, toys and games and home and garden. She is particularly interested in consumer behaviour shifts stemming from generational differences and changes, and how this can be applied to new business growth opportunities. Prior to Euromonitor, Paula worked in commercial planning and also in market research, where she developed strong analytical skills and a talent for providing business leaders with shrewd and perspicacious consumer insight.
Recently Published Work
Chart of the Month: Exploring Health and Wellness Choices Among Younger Adults
25 Feb 26Functional nutrition, longevity, gut health and metabolic wellness are major topics on social media, with new products promising benefits across categories. Based on 2015 and 2025 results, the Euromonitor Voice of the Consumer: Lifestyles Survey, fielded January to February in those years, shows how preferences among 20-29- and 30 39-year-olds have evolved towards more health conscious habits.
Paula Ferolla
New Priorities and Motivations: Insights on Mid-life Consumers in 2026
19 Jan 26As Euromonitor’s Voice of the Consumer: Lifestyles Survey reaches its 10‑year milestone, this study compares findings from 2015 and 2025 to reveal how global consumers have recalibrated value, spending and decision‑making amid ongoing disruption and digitalisation.
Paula Ferolla
Chart of The Month: Winning Strategies for Holiday Travel in 2025
15 Dec 25Our Chart of the Month series brings you visual insights into the latest market trends and consumer behaviours. This month we are looking at global travel bookings and what travel industry players should be doing to align with consumers' evolving preferences.
Paula Ferolla