Paula Ferolla Research Analyst
são paulo
English, Portuguese
About Paula
Paula is a Consumer Insights Consultant at Euromonitor International, based in the company’s São Paulo office.
Expertise
Paula currently works in the Consumer Insights team. She specialises in home and technology industries, focusing on research for Brazil. Her industry expertise includes consumer appliances, tissue and hygiene, home care, toys and games and home and garden. She is particularly interested in consumer behaviour shifts stemming from generational differences and changes, and how this can be applied to new business growth opportunities. Prior to Euromonitor, Paula worked in commercial planning and also in market research, where she developed strong analytical skills and a talent for providing business leaders with shrewd and perspicacious consumer insight.
Recently Published Work
Chart of The Month: Exploring Branding Challenges Amidst Social Media Fatigue
25 Sep 25Our latest Chart of The Month explores consumers' intentions towards social media engagement in the era of information overload, and the challenges this presents for brands.
Paula Ferolla
Chart of The Month: Cost Pressures Hinder Sustainability in 2025
24 Jun 25Despite increased awareness around sustainable practices, affordability is still a major hurdle for consumers and corporations. This makes it essential for companies to integrate sustainability into core strategies, not only to improve value proposition but as a driver of long-term competitiveness.
Paula Ferolla
Chart of the Month: Holistic Wellbeing Driving Opportunities in Sleep Health
26 Mar 25Our Chart of the Month series brings you visual insights into the latest market trends and consumer behaviours. This month we are looking at sleep, the cornerstone of health and happiness. The pursuit of better sleep has sparked a growing range of products as well as innovation, from nutritional supplements and smart wearables to functional beverages and sleep-supporting beauty solutions.
Paula Ferolla