Ruta Vastakaite

Ruta Vastakaite Research Analyst

vilnius

English, Lithuanian

About Ruta

Ruta provides research data for multiple projects covering consumer expenditure, consumer finance and the mobility industry.

Follow:

Expertise

Ruta specialises in consumer finance, expenditure trends, and pricing indices, with added expertise in mobility—particularly the car rental sector. Ruta has previously supported strategic managerial decision making and is familiar with requirements for data from a user's point of view.

Related to Income and Expenditure

Article

Three Key Tech Forces Powering Asia’s Trillion Dollar Gen Alpha Surge

16 Mar 26

Gen Alpha is the emerging growth engine for Asian economies. Nearly one billion Gen Alphas shape demand to 2040, while their parents, now the household decision-makers, sustain USD9 trillion in 2025 family spend. As the oldest Alphas work from 2030, their outlays will record USD3 trillion by 2040. This scale requires action: safer, human-centred, ultra-convenient, personalised tech, especially in AI, social media and gamification, and smart devices.

David Zhang

David Zhang

Article

When Disruption Becomes the Baseline: Rethinking Travel for a Polycrisis World

11 Mar 26

Geopolitical challenges are becoming ever more disruptive to travel operations. Rather than isolated incidents, they now serve as a stress test for a new operational baseline in which macro shocks – geopolitical, socioeconomic, and climate-related – are increasingly frequent and prone to cascading through global systems. In this era of polycrisis, resilience, corridor diversification, and digital seamlessness must become central to travel and tourism businesses’ growth strategies. The US/Israel-Iran war and its spillover effects on GCC countries is illustration of this disruptive risk.

An Hodgson

An Hodgson

Article

US-Israel-Iran War Set to Impact the Global Economy, Oil Markets, and Consumers

5 Mar 26

The US/Israel-Iran war, launched on 28 February, has introduced a material geopolitical shock into global markets. Given the region’s economic scale and its critical role in global energy supply, the consequences reach far beyond regional security, affecting the global economy, commodity markets and consumers. The risk of oil price surges, rising inflation and travel disruption is significant, although the full extent of the impact will depend on how long the war lasts.

Jana Rude

Jana Rude