Ruta Vastakaite Research Analyst
vilnius
English, Lithuanian
About Ruta
Ruta provides research data for multiple projects covering consumer expenditure, consumer finance and the mobility industry.
Expertise
Ruta specialises in consumer finance, expenditure trends, and pricing indices, with added expertise in mobility—particularly the car rental sector. Ruta has previously supported strategic managerial decision making and is familiar with requirements for data from a user's point of view.
Related to Income and Expenditure
Cross-Industry Trends Shaping Growth Into 2026
2 Dec 25We are excited to present Euromonitor's trending topics. Listen to our thought leaders discuss five short-term trends shaping global industries in 2025–26: market volatility, beyond affordability, healthy longevity, intentional consumption and next-gen online storefronts. Understanding them is critical for resilience and growth in today’s volatile environment.
Euromonitor International
Top Trends Shaping the Population
24 Nov 25Demographic shifts are reshaping global markets as Gen Alpha rises, ageing populations expand and fertility declines. Longer life spans and cultural diversity are redefining consumer priorities, while migration accelerates change. Businesses that adapt through re-segmentation, innovation for mature or young consumers, and culturally attuned offerings will unlock sustained growth in an evolving population landscape.
Jana Rude
Top Five Trends Shaping the Household Landscape
19 Nov 25Households are transforming, influenced by long-term demographic shifts and fast-changing events. By 2040, single-person households are expected to account for 26% of all households globally, up from 22% in 2024, the fastest-growing household type. Understanding these shifts helps businesses anticipate change and capture growth opportunities.
Jana Rude