Soomin Seo Reseach Analyst
seoul
English, Korean
About Soomin
Soomin works as a Research Analyst in Euromonitor's Seoul office, across a diverse range of industries.
Expertise
Soomin's primary research focus is service and payments and retail industries in South Korea. Her research perspective is positively informed based on experiences living in both South Korea and the US. In her prior role, Soomin worked as a business development consultant at KOTRA's Chicago office. During that time, she gained research and marketing experience of the US, over multiple industries, including fmcg, automotive and other manufacturing industries.
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