Soomin Seo Reseach Analyst
seoul
English, Korean
About Soomin
Soomin works as a Research Analyst in Euromonitor's Seoul office, across a diverse range of industries.
Expertise
Soomin's primary research focus is service and payments and retail industries in South Korea. Her research perspective is positively informed based on experiences living in both South Korea and the US. In her prior role, Soomin worked as a business development consultant at KOTRA's Chicago office. During that time, she gained research and marketing experience of the US, over multiple industries, including fmcg, automotive and other manufacturing industries.
Related to Digital Shopper
Online Assortment Reshaping E-commerce Performance in Sauces, Dips and Condiments
26 May 26This article explores how online assortment strategies are reshaping e-commerce performance in US sauces, dips and condiments. Using Euromonitor’s Passport E-commerce and Via SKU tracking data, it shows that many leading retailers achieved strong sales growth while reducing SKU counts, highlighting a shift from range expansion towards more focused, higher-performing assortments. The analysis also reveals growing emphasis on affordability, with retailers such as Walmart, Target and Kroger lowering the share of products priced above USD5. The findings suggest that successful e-commerce strategies increasingly depend on careful assortment curation, value positioning and balancing consumer choice with profitability in a price-sensitive environment.
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Saks Global’s Decline Signals a Watershed for US Department Store Retail
22 Apr 26Recent developments at Saks Global do not suggest a recovery, but rather a re-sorting of relevance within the department stores channel. Saks Global, which operates Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman, will emerge from its bankruptcy following USD500 million financing during 2026. However, it will do so with a significantly reduced store footprint, reopening questions about its long-term viability, the future of department store retail in the US, and which players may fill the gap in luxury distribution.
Leah Boston
GenAI Discovery and the Changing Shopper Funnel
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