seoul
Chinese, English, Korean
Yang is responsible for providing regional cross-industry insights on health and beauty across Asia, working with local analysts to deliver high quality market analyses to all clients.
Yang joined Euromonitor in 2022 with seven years of experiences in strategic planning and venture development in the beauty and retail industry. Yang previously worked at Beiersdorf as an early innovation and venture development manager, managing research projects and related studies.
アジアの美容市場をけん引する中国・日本・韓国の最新トレンドと成長戦略を徹底解説。無料ウェビナー情報も掲載。
The rise of C-beauty brands has fundamentally reshaped China’s competitive landscape in beauty. After years of rapid evolution, the market leaders have now solidified their positions, making it increasingly difficult for new entrants to gain traction in a saturated environment.
Asia Pacific continues to lead the global beauty and personal care landscape, accounting for over 30% of global market value. Despite its scale, the region is projected to grow by 3% between 2024 and 2029. Within Asia Pacific, the trajectories of major markets – China, Japan and South Korea – highlight distinct consumer behaviours, brand strategies and innovation pathways, underscoring the need for market-specific approaches.