Yang Hu

Yang Hu Asia Pacific Insight Manager: Health and Beauty

seoul

Chinese, English, Korean

About Yang

Yang is responsible for providing regional cross-industry insights on health and beauty across Asia, working with local analysts to deliver high quality market analyses to all clients.

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Expertise

Yang joined Euromonitor in 2022 with seven years of experiences in strategic planning and venture development in the beauty and retail industry. Yang previously worked at Beiersdorf as an early innovation and venture development manager, managing research projects and related studies.

Recently Published Work

Article

K-ビューティの世界的存在感:市場動向、普及率、そして戦略的優位性

21 Jan 26

K-ビューティの世界的な歩みは、新たな局面を迎えました。かつては中国が圧倒的な輸出先でしたが、現在はその構図が大きく変化し、米国が総売上の半分以上を占める最大市場へと浮上しています。

Yang Hu

Yang Hu

Article

K-Beauty’s Global Footprint: Performance, Presence, and Strategic Strengths

4 Dec 25

K-beauty’s global trajectory has entered a new chapter. Once dominated by China, the export landscape has shifted dramatically, with the US now commanding over half of total sales.

Yang Hu

Yang Hu

Article

Winning in China: What Australian Health Brands Can Learn from Swisse’s Success

27 Oct 25

Swisse, the Australian health brand, is the leading player in China’s online vitamins and dietary supplements market. According to Euromonitor International E-Commerce data, the brand has maintained its top position since 2022 without serious competition from other brands.

Yang Hu

Yang Hu