This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Brazil.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Brazil report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Brazil report answers:
- How is the consumer mindset in Brazil changing? In Brazil, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Brazil purchase decisions?
- Where and how do consumers shop in Brazil?
- What health-related activities do consumers in Brazil participate in?
- What megatrends should I focus on in Brazil (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends framework
Lifestyles to be shaped by convenience and advances in digital technology
Convenience
Foodz offers high-quality, time-saving solutions, making healthier eating easier
Brazilians are keen users of tech and are using it to facilitate everyday tasks
Consumers seek more flexible work and travel arrangements
Fewer than half of younger respondents indicate they need to check a product before buying
Consumers most appreciate the increased choice offered by online stores
Brazilians seek time-saving alternatives to home cooking
Digital living
Delivery robot ADA offers a cost-effective, sustainable last mile delivery solution
Millennials are the most likely to use digital technologies
Consumers are paying more attention to data privacy
Millennials are the most receptive to targeted online deals
Brazilians prefer personal recommendations over brand messages
Consumers expect to see more face-to-face interactions in future
Diversity and inclusion
Linklado app enables indigenous populations to connect using their own native languages
Brazilians are more likely to voice their opinions online than their global counterparts
Millennials are the most eager to bring about change
Most Brazilians are happy to embrace other cultures
Consumers are putting brand practices under the spotlight
Experience more
Lacta upgrades its “virtual chocolate store” experience on SuperMuffato platform
For Brazilians, socialising is important, whether it is online or face-to-face
Brazilians want to feel relaxed and safe on holiday
Shoppers enjoy novel in-store experiences
Personalisation
Payot addresses the skin care needs of menopausal women
Tech-savvy Brazilians enjoy virtual experiences
Consumers are looking for more unique types of activity
Premiumisation
Innovation in pet food is driven by premiumisation trend
Consumers seek added value from everyday products
With rising incomes, shoppers become more discerning
Consumers favour food products with healthy attributes
Pursuit of value
Cash & carry retailer Atakarejo set for expansion with investment from Pátria
Cost-conscious Brazilians are fond of a good bargain
Consumers continue to be impacted by the cost-of-living crisis
A repurposing movement is emerging among conscious consumers
Millennials are the keenest to save money through discount stores
Shopper reinvented
Magalu joins forces with AliExpress to broaden e-commerce offerings
Millennials have the highest trust in celebrity brand endorsements
Brazilians still prefer to buy clothing in physical stores
Social media plays a greater role in the shopping experience
Millennials embrace social commerce
Sustainable living
“Food to Save” app continues to prevent surplus food from going to waste
Consumers are keen to play a greater part in protecting the environment
Shoppers pay more attention to eco-friendly attributes
Cutting down on food waste is crucial to Brazilian consumers
Consumers start to take corporate practices into account
Shoppers want to see packaging that is recyclable or biodegradable
Wellness
Nutrata continues to innovate in functional dairy with new yoghurt-based protein bar
Mindfulness activities are seen as beneficial to wellness
Brazilians adopt a more holistic attitude towards health
Consumers continue to be wary of personal safety in the post-COVID era
Leverage the power of megatrends to shape your strategy today
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