Trending Topics: Cross-Industry Shifts Into 2026
What are trending topics? Read about the five you should prioritise to remain competitive in this report.
Loyalty
What’s stopping your customers from buying again? Explore loyalty programmes that foster emotional connections and uncover insights into loyalty market sizing and forecasts to enhance user retention and acquisition.
Book a demoMake your business repeat business
Discover the drivers of customer loyalty in your industry, benchmark your performance against competitors and explore how adopting a more personalised relationship with your customer will strengthen your loyalty programme.
Gain insights from the top 100 loyalty programmes across 11 industries and 41 markets where customer retention plays the biggest role. Explore proprietary loyalty survey data from key consumer segments, understand their sentiments and shopping preferences to help develop your next-gen loyalty projects and market-entry initiatives.
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Consumer insights
Understand consumer behavior, preferences and engagement with loyalty programmes globally to identify key drivers and winning features to ensure your strategy remains incentivising, inspiring and bold.
Market sizing and forecasting
Measure the impact of loyalty programmes on total consumer spending, predict market drivers for target segments and drive strategic planning and expansion opportunities.
Growth opportunities
Explore data and insights from within and beyond your categories to inform partnerships, refine strategies and enhance your loyalty programmes for greater success.
Create winning loyalty programmes that boost user retention and attract new customers
We don’t just track loyalty, we uncover the 'why' behind it. Passport Loyalty helps transform consumer insights into actionable strategies, measure market sizes and forecasts, evaluate revenue-driving loyalty programs and identify what makes them successful.
Our coverage
Passport Loyalty uncovers the evolving customer loyalty landscape from a multi-industry perspective. Discover how to boost retention, increase engagement and future-proof your strategies with our thought leadership.
Our coverage explores the top 100 loyalty programmes across 11 industries and 41 markets, offering valuable insight into what defines a successful loyalty programme.
This survey explores consumer habits, preferences, brand interactions and the path to purchase across various shopping channels, focusing on loyalty or rewards programmes. Euromonitor annually surveys 39 markets with 1,000 respondents per market, while benchmarking against regional peers or similar consumer segments in other markets.
The Loyalty Competitor Tracker measures the performance of loyalty programmes for the world’s largest companies in 6 industries. It tracks the loyalty programme incentives each company offers, measures share of voice relative to the industry average and quantifies each loyalty programme’s impact on customer engagement.
See market sizes and forecasts for loyalty programmes by country or industry and their contribution to total market revenues. Gain insights into growth drivers and opportunities, evaluate market segmentation and the frequency of loyalty programme engagement.
Actionable and engaging thought leadership identifying key loyalty trends.
Related insights
In 2025, loyalty programmes will continue to evolve, integrating advanced technologies, centring on customer experience and adapting to new engagement models. Transforming legacy structures will be crucial to unlocking the full financial potential of these programmes, making loyalty a key driver for business growth.
Read moreIntroducing Euromonitor's Trending Topics
Euromonitor presents five crucial trending topics across industries that businesses must understand to thrive in today's volatile environment. These topics include Market volatility, Beyond affordability, Healthy longevity, Intentional consumption, and Next-gen online storefront. By analysing these trends, companies can identify opportunities for growth and adapt their strategies accordingly. The insights provided aim to help businesses stay relevant and profitable in a rapidly changing landscape.
Turning Transactions into Loyalty: How In-Store Touchpoints Power Reward Programmes
With global retail projected to exceed USD20.8 trillion in constant terms by 2029, and e-commerce penetration to reach 28%, brick-and-mortar retailers must elevate their strategies and enhance the customer journey, especially when supported by well-designed loyalty programmes. To this end, retailers are increasingly leveraging in-store experiences and touchpoints to activate, reinforce and, crucially, personalise engagement.
Develop a loyalty scheme with real value
- Benchmark your performance against competitors and unlock the power of personalised customer relationships
- Access insights from top loyalty programmes in key retention categories
- Understand consumer preferences to shape future loyalty and market-entry strategies
- Discover the most effective loyalty incentives for boosting retention
What to expect from a Loyalty demo
- A loyalty expert will contact you to schedule a demo and gain a deeper understanding of your business needs
- You’ll receive a personalised walkthrough of the platform based upon to your requirements
- Afterwards, we’ll follow up with a tailored solution and clear next steps