Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Australia report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Australia report answers:
- How is the consumer mindset in Australia changing? In Australia, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Australia purchase decisions?
- Where and how do consumers shop in Australia?
- What health-related activities do consumers in Australia participate in?
- What megatrends should I focus on in Australia (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Australia 2025
Personal traits and values
Respondents take health and safety precautions when they leave home
Time for myself: Prioritised by all generations
Consumers feel confident in displaying their true identity with friends and family
Younger generations prefer online virtual experiences to real world experiences
Older generations anticipate having additional leisure time to enjoy personal activities
Personal traits and values survey highlights
Home life and leisure time
Connecting with friends or family virtually popular among younger generations
Consumers in Australia like to engage in personal interactions with friends
Energy efficiency: M ost desired home feature among older generations
Baby Boomers are the generation most likely to prefer a suburban location
Respondents desire maximising the benefits when travelling, while minimising the cost
Home life and leisure time survey highlights
Eating and dietary habits
Consumers look for healthy ingredients in food and beverages
Younger generations claim that opting for food delivery is a more practical choice
Consumers cook or bake dishes for themselves
Gen X most likely not to eat meat or fish
Australians are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Older generations desire to feel confident in sharing their authentic identity
Consumers desire to find employment that provides time for both personal and work life
Younger generations want to earn a good salary
Australians would like to work from home
Working life survey highlights
Health and wellness
Australians walk or hike for exercise
Physical activity remains popular stress-reduction activity among all generations
Respondents think health and nutritional properties is the most influential product feature
Younger generations use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Consumers in Australia like to find bargains
Younger generations regularly buy themselves small treats
Millennials seek products with easy to understand labels
Baby Boomers try to shop in locally-owned stores
Australians often buy used or second-hand items
Younger generations most active in following companies’ social media feed or post
Younger generations use price comparison websites
Australians set to increase spending on groceries the most
Younger generations can regularly save a part of their income
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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