Jorge Araya Consultant
santiago
Spanish, Castilian, English
About Jorge
Jorge is a Consultant at Euromonitor International with a focus on home and technology industries.
Based in Euromonitor's Santiago office, Jorge commissions research for Argentina, Chile, Colombia and Peru, with home care and consumer appliances being his main areas of specialisation. Jorge advises companies with the strategic market information necessary for decision making, and also attending to their research needs through content and insight on the key topics most relevant to their industries.
Recently Published Work
Chinese Appliance Brands on the Rise in Latin America: What’s Driving Growth?
7 Jan 25Latin America is emerging as a key player in global consumer appliances, leading volume growth with a projected 2.7% increase for 2024. While the global industry grew by just 1% in 2024 and a modest 0.1% CAGR over 2019-2024, Latin America posted a remarkable 2.6% CAGR during the same period. This performance was driven by rapid urbanisation, rising disposable household incomes, and more frequent heatwaves.
Jorge Araya
Cleaning Products Latin America 2024
Presidente Intercontinental México City, Campos Elysées 218, México City 25 June 2024 09:00 CTFor 9 years, Cleaning Products Latin America has been the leading conference that brings together experts and decision makers from across the cleaning products supply chain to discuss trends and challenges, growth opportunities, and new ideas that are inspiring and progressing continued improvement and innovation within the commercial, household, and personal care sectors in Latin America.
Jorge Araya
Home Care in Latin America: Trends and Challenges in an Era of Inflation
4 Oct 23The home care industry in Latin America is currently navigating a complex landscape characterised by inflationary pressures, which have adversely affected sales across various categories, both in terms of volume and value. Given this situation, what strategies should be employed to navigate this landscape, and what key insights can be gleaned from this context?
Jorge Araya