Lilija Vladykina Consultant
vilnius
English, Lithuanian, Russian
About Lilija
Experienced in various services and payments industries, Lilija leads Euromonitor’s travel research across Central Eastern European markets, and helps facilitate research and insights on airlines at a global level.
Expertise
Lilija advises clients across the business of travel, from national tourism offices to airlines and travel intermediaries. Her expertise and interests cover a range of topics, including travel, but also extending to consumer foodservice, consumer behaviour and consumer loyalty. Prior to joining Euromonitor in Vilnius, Lilija worked as an in-country analyst, covering various fmcg industries, with a primary focus on services and payments industries across Eastern Europe. This background, with a direct involvement in in-the-field research, places her in a very strong position to carry out her current role.
Related to Industries
Beauty Offers Health Supplement Companies a Route to Faster Growth
23 Mar 26As consumers strongly link being attractive with appearing healthy, beauty-positioned supplements surpass traditional health products in both growth and innovation focus.
Nick Stene
GenAI Discovery and the Changing Shopper Funnel
23 Mar 26AI is no longer just influencing how consumers discover products, it is beginning to mediate decisions and shape purchases before shoppers even reach a retailer. The trend is shaping commerce across markets globally. From AI-assisted search and recommendation engines to emerging agent-led discovery and checkout journeys, a new commerce model is forming - one that compresses the funnel, redefines shopper trust and visibility for brands and retailers
Rabia Yasmeen
Understanding Cross‑Country Loyalty Dynamics in the Airline Industry
23 Mar 26Cross-country differences in loyalty participation and spending reveal how effectively programmes convert engagement into commercial impact. Using Euromonitor’s Loyalty Contribution Index and Loyalty Index, this article explores how airline markets compare globally and how company strategies align with national loyalty dynamics.
Jared Conway