Lilija Vladykina

Lilija Vladykina Consultant

vilnius

English, Lithuanian, Russian

About Lilija

Experienced in various services and payments industries, Lilija leads Euromonitor’s travel research across Central Eastern European markets, and helps facilitate research and insights on airlines at a global level.

Follow:

Expertise

Lilija advises clients across the business of travel, from national tourism offices to airlines and travel intermediaries. Her expertise and interests cover a range of topics, including travel, but also extending to consumer foodservice, consumer behaviour and consumer loyalty. Prior to joining Euromonitor in Vilnius, Lilija worked as an in-country analyst, covering various fmcg industries, with a primary focus on services and payments industries across Eastern Europe. This background, with a direct involvement in in-the-field research, places her in a very strong position to carry out her current role.

Related to Industries

White Paper

Glass Skin & Global Wins: The Rise of K-Beauty

18 Dec 25

K-Beauty (Korean-Beauty) is entering a powerful second wave – defined by innovation, global reach and strategic agility.

Euromonitor International

Euromonitor International

Article

Demand-Driven Botanicals: Mapping Ingredient Growth and Evolving BPC Trends

18 Dec 25

Botanical ingredients continue to play a central role in product formulation and innovation as consumers increasingly recognise the natural benefits associated with plant-based extracts and healthier positioning. However, it is not enough to track which ingredients are rising in popularity from the supply side; understanding which botanicals are used at the product level and in which countries and categories they appear provides a clearer view of what trends are here to stay.

Jared Conway

Jared Conway

Article

FMCG Players Sharpen China Strategies Amid Geopolitical Pressures

18 Dec 25

US-China trade war and escalating tensions between China and Taiwan require companies to rethink strategies for sourcing, production and market access in China. Rising tariffs drive up costs and uncertainty, yet China remains a vital production hub. Its large population, expanding middle class and growing cities with solid incomes continue to make it an attractive market for final sales.

Aiste Bijune

Aiste Bijune