vilnius
English, Lithuanian, Russian
Experienced in various services and payments industries, Lilija leads Euromonitor’s travel research across Central Eastern European markets, and helps facilitate research and insights on airlines at a global level.
Lilija advises clients across the business of travel, from national tourism offices to airlines and travel intermediaries. Her expertise and interests cover a range of topics, including travel, but also extending to consumer foodservice, consumer behaviour and consumer loyalty. Prior to joining Euromonitor in Vilnius, Lilija worked as an in-country analyst, covering various fmcg industries, with a primary focus on services and payments industries across Eastern Europe. This background, with a direct involvement in in-the-field research, places her in a very strong position to carry out her current role.
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Amazon's 3P sellers dominate sales, with 65% of GMV in 2024. Most skin care brands (93%) fall into the High 3P Dependency category, averaging USD0.4 million in sales. Brands perform best with a Measured 3P strategy (25-49% 3P sales), leveraging Amazon tools while maintaining control. To avoid risks, brands should reallocate listings to Measured 3P or forge 1P alliances with Amazon.
Amid turbulent tariffs, rising producer costs (eg cocoa commodity price) and dynamic consumer habit shifts, the snacks industry continues to realise the upside to value growth resulting in USD679 billion retail sales in 2024. Euromonitor’s research has identified five key trends critical to industry strategy set to shape snacks in the years ahead.