Natasha Cazin Global Insight Manager: Eyewear
london
English
About Natasha
Natasha leads Euromonitor's global research on the eyewear industry. She takes charge of the editorial calendar for eyewear and uses content and strategic analyses to engage with clients. As senior member of the fashion team, she is also on hand to support other industries through a commissioning role.
Natasha advises clients across the eyewear and fashion industries and has a special interest in how companies rethink their business models in order to adapt to new realities. Previous experience includes staff writer at Thomson Reuters’s Acquisitions Monthly magazine.
Recently Published Work
Ray-Ban and Gentle Monster Take Meta and Google Smart Eyewear Mainstream
27 Apr 26Smart eyewear adoption has been constrained less by technology capability and more by social acceptance. Collaborations with established eyewear and fashion brands are accelerating mainstream adoption by reducing behavioural friction. Embedding AI driven functionality into iconic designs from Ray Ban’s Wayfarer frames to Gentle Monster’s fashion forward silhouettes, smart eyewear is being reframed from a visible tech experiment into a familiar lifestyle accessory. Design, comfort and cultural relevance have become as critical as AI performance and fashion led strategies are helping smart eyewear move from novelty towards everyday utility.
Loo Wee Teck
Top Trends Shaping the Eyewear Industry in 2025
1 Sep 25The global eyewear market is predicted to exceed USD160 billion in 2025, with growth slightly below that recorded in 2024. Amid economic uncertainty, eyewear consumers are seeking cost-effective and health-conscious product choices offering value for money. Meanwhile, many consumers at the higher end of the market are willing to pay more for quality, durability and convenience.
Natasha Cazin
Key Themes and Opportunities in the Global Eyewear Market
8 Aug 24In the face of ongoing macroeconomic uncertainties, the latest eyewear data published by Euromonitor International confirms a mixed outlook for the global eyewear market. In the near-term signs of progress are evident. In this article, we have identified five key opportunities as companies rise to the challenge of bouncing back stronger in 2025 and beyond.
Natasha Cazin