Rocio Franco Senior Consultant
santiago
English, Spanish, Castilian
About Rocio
Rocio is based in Santiago, working primarily with clients in the region. She is responsible for building strong relationships with these key industry players, giving her keen insight and detailed understanding of corporate activity, industry dynamics and the most significant consumer trends.
Rocío Franco is a Senior Consultant at Euromonitor International. She leads research for travel, consumer finance and foodservice in Latin America, specialising in global narratives for foodservice, last-mile delivery services and loyalty. Rocio actively collaborates and engages via relevant media, and has participated as a speaker at Expo Antad (Mexico), Horeca Challenge (Colombia) Abastur (Mexico) and Expo Alimentec (Colombia), amongst others. She has also organised a regional foodservice panel for Euromonitor with speakers from Rappi, Alsea and Forbes Mexico.
Recently Published Work
Reducing Churn in Loyalty Programmes: Key Aspects to Consider
15 Apr 25In today's competitive market, retaining loyal customers is crucial for long-term success. While loyalty programmes aim to reward and retain customers, high churn rates can reduce effectiveness.
Rocio Franco
Three Innovative Concepts Transforming the Dining Journey
19 Mar 25The foodservice industry is grappling with multiple challenges, affecting both consumers and operators. To navigate these challenges, enhancing customer experience and differentiating from competitors are crucial strategies.
Rocio Franco
Top Five Trends in Loyalty for 2025
9 Dec 24In 2025, loyalty programmes will continue to evolve, integrating advanced technologies, centring on customer experience and adapting to new engagement models. Transforming legacy structures will be crucial to unlocking the full financial potential of these programmes, making loyalty a key driver for business growth.
Nadejda Popova