Rocio Franco Senior Consultant
santiago
English, Spanish, Castilian
About Rocio
Rocio is based in Santiago, working primarily with clients in the region. She is responsible for building strong relationships with these key industry players, giving her keen insight and detailed understanding of corporate activity, industry dynamics and the most significant consumer trends.
Rocío Franco is a Senior Consultant at Euromonitor International. She leads research for travel, consumer finance and foodservice in Latin America, specialising in global narratives for foodservice, last-mile delivery services and loyalty. Rocio actively collaborates and engages via relevant media, and has participated as a speaker at Expo Antad (Mexico), Horeca Challenge (Colombia) Abastur (Mexico) and Expo Alimentec (Colombia), amongst others. She has also organised a regional foodservice panel for Euromonitor with speakers from Rappi, Alsea and Forbes Mexico.
Recently Published Work
From Perks to Personal Bests: Why Loyalty Needs a Wellness Engine
16 Feb 26Wellness has become a high value expectation for consumers, creating a strong opportunity for companies to integrate it into loyalty strategies. Its broad, adaptable scope allows almost any brand to embed wellness and form partnerships with health and wellness players. By rewarding progress on personal wellness journeys, companies create a powerful engagement loop that drives loyalty, relevance, and new revenue potential.
Rocio Franco
LOMA 2025: Loyalty Takes Centre Stage in Latin America
29 Sep 25On 2-3 September 2025, Mexico City hosted the first ever LOMA Congress – a milestone event that placed loyalty strategies at the heart of the conversation in Latin America. For two days, brands, experts and practitioners came together to unpack what’s working, what’s evolving and where the region is placing its bets when it comes to customer connection.
Rocio Franco
Reducing Churn in Loyalty Programmes: Key Aspects to Consider
15 Apr 25In today's competitive market, retaining loyal customers is crucial for long-term success. While loyalty programmes aim to reward and retain customers, high churn rates can reduce effectiveness.
Rocio Franco