Growth driven by e-sports, multiplayer games and cloud gaming
In 2024, toys and games in Romania saw robust growth, driven by high demand for video games, and a rise in educational and construction toys to support STEM learning. There is a growing preference for sustainable, high-quality toys made from eco-friendly materials.
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Overview:
Understand the latest market trends and future growth opportunities for the Toys and Games industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Traditional Toys and Games
- Video Games
If you're in the Toys and Games industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toys and Games in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toys and Games in Romania?
- Which are the leading brands in Toys and Games in Romania?
- How are products distributed in Toys and Games in Romania?
- How is the rise of e-commerce impacting the retail landscape and traditional outlets?
- What are the key safety regulations to observe in Romania?
- How has retail disruption following COVID-19 and national lockdown impacted sales?
- Where is future growth expected to be most dynamic?
- Is it more important to appeal to children or adults?
Toys and Games in Romania
Growth driven by e-sports, multiplayer games and cloud gaming
Video games remains the largest and fastest-growing category
Noriel integrates electronic features into its Noriel Aventura Swing ride-on toy vehicle
Online retailers attract budget-conscious shoppers with exclusive discounts
Lego capitalises on brand strength with launch of loyalty programme
Rising incomes to drive toys and games growth, with video games continuing to lead the way
Core brands and e-commerce to shape industry dynamics
Consumer interest in technology and sustainability to reshape toy offerings
Leading toy companies increase shares via innovation and licensing
Bumbu Toys and Mitzoko gain appeal with premium sustainable products
Ginza Invest launches Nebulous Stars brand focused on child development
Retail e-commerce thrives due to convenience, technological advances and wider product selections
Jumbo expands its presence with large format stores and a wider product range
COUNTRY REPORTS DISCLAIMER
Traditional Toys and Games in Romania
KEY DATA FINDINGS
Growth driven by educational toys, sustainability, and e-commerce
Construction and scientific/educational toys support growth
Kidland expands its portfolio to meet demand for premium sustainable products
Traditional toys and games to demonstrate strong growth due to rising incomes
Licensing, sustainability and technology integration to influence traditional toys and games development
Private label and e-commerce set to drive diversification in retail offerings
Lego leads, while local brands gain traction
RoLUG and Lego collaborate to create record-breaking Star Wars diorama
Pixicade kit blends physical drawings into playable mobile games
Jumbo strengthens its omnichannel presence and expands its product portfolio
Consumers shift to online shopping for broader benefits
Video Games in Romania
KEY DATA FINDINGS
E-Sports, cloud gaming, and local developers drive innovation and sales
Video games software leads growth, driven by e-sports, cross-platform play, and major releases
MixRift leverages cloud gaming with mixed reality through investment
Netflix expands its gaming offer amid subscription service growth
Video games set for strong growth amid rising incomes
Online convenience fuels software growth and e-commerce sales
Local developers, core brands and AI to influence development of video games
Leaders retain strength amid rising local competition
Amber gains global presence through acquisition, and industry awards
E-commerce growth challenges traditional retail with improved services and reach
Altex expands Black Friday success with winter and spring sales events
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Toys and Games
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- Action Figures and Accessories
- Arts and Crafts
- Baby and Infant
- Construction
- Dolls and Accessories
- Dress-Up and Role Play
- Games and Puzzles
- Model Vehicles
- Outdoor and Sports
- Plush
- Pre-School
- Remote Control Toys
- Ride-On Vehicles
- Scientific/Educational
- Other Traditional Toys and Games
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- Hand-Held Consoles
- Static Consoles
- Gaming Headsets
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- Computer Games (Physical)
- Console Games (Physical)
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- Computer Games (Digital)
- Console Games (Digital)
- Online Games and Subscriptions
- Mobile Games
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- Console Games (Physical)
- Console Games (Digital)
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- Computer Games (Physical)
- Computer Games (Digital)
- Online Games and Subscriptions
- Mobile Games
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- Computer Games (Game Sales)
- Console Games (Game Sales)
- Online Games and Subscriptions (Game Sales)
- Mobile Games (Game Sales)
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- Computer Games (In-Game Purchases)
- Console Games (In-Game Purchases)
- Online Games and Subscriptions (In-Game Purchases)
- Mobile Games (In-Game Purchases)
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Toys and Games
This is the aggregation of traditional toys and games and video games.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Toys and Games research and analysis database.
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