Toys and Games in France
Cautious consumer spending and a falling birth rate lead to a difficult year for toys and games
Toys and games faces decline, driven by video games
Lego profits from the kidult trend, with innovative products like Notre-Dame de Paris
Chart 2 New Lego Notre-Dame de Paris Set Appeals to Kidults
One Piece collectible cards aim to replicate Pokémon's success
Chart 3 Asmodee Launches One Piece Trading Cards in France
Familiar video games software titles continue to lead, but there may be opportunities for smaller publishers
Video games set to drive growth in toys and games
Challenges will remain in terms of inflation and the falling birth rate
Collectibles, kidults, and new launches set to shape toys and games in the future
Innovation will be crucial for growth in toys and games
LEGO Group drives growth, although players in video games maintain their lead
Buki expands its product range; Monopoly Go! sees success
Chart 4 Monopoly Go! Mobile Game Reimagines the Classic Board Game
In 2025, new launches and stronger competition set to affect toys and games
Retail e-commerce dominates, but may be plateauing
Offline retailers benefit from offering advice, although grocery retailers struggle
Jouet Prix Bas attracts price-conscious parents with temporary store concept
Retailers adapt their strategy amidst falling birth rate
Chart 6 Real GDP Growth and Inflation 2019-2029
Chart 7 PEST Analysis in France 2024
Chart 8 Key Insights on Consumers in France 2024
Chart 9 Consumer Landscape in France 2024
Summary 1 Research Sources
Traditional Toys and Games in France
Overall stagnation, but construction sees dynamism
LEGO Group's innovation and licensing boost growth for construction
Lego leverages the kidult trend with successful architecture and botanical sets
Chart 11 Lego Expands its Botanicals Range with Orchidée
Pokémon drives growth in collectible card games, and One Piece is launched in France
JouéClub and others adapt to the falling birth rate, focusing on a wider offering
Chart 12 JouéClub Broadens its Offering to Become a One-Stop-Shop
Games and puzzles to see modest expansion and continue to lead traditional toys and games
Falling birth rate and other factors set to reshape traditional toys and games
Addressing different consumer groups will be important, driving the kidult trend
LEGO thrives, while Mattel and Hasbro struggle
Buki France expands its product range; Le Jouet Simple expands distribution
McLaren model vehicles engage consumers, while Lego and Mega Bloks compete
Despite share decline, traditional toys and games stores remain popular
Retail e-commerce sees dynamism, but may be plateauing
Jouet Prix Bas offers lower prices during the Christmas season
Video Games in France
In 2024, sales of video games fall after an exceptional performance the previous year
Video games declines in a year of sales normalisation
Franchises dominate sales as publishers limit new releases
Chart 15 Franchises Dominate, Including The Legend Of Zelda
Video games subscriptions struggle amidst lower hardware sales and budget cuts
Video games hardware set to see the fastest growth over the forecast period
Innovation, new releases, and uptake of VR technology set to dictate changes in hardware
Chart 16 Nintendo Switch 2 is a Much Anticipated Launch
Opportunities for online and mobile games, but subscription services may not take off
Top five companies increase their share; Sony gains in static consoles
Monopoly Go! is one of the most popular mobile games downloads
Upcoming product launches in both video games hardware and software
Retail e-commerce gains ground from an already high base
Offline retail continues to play an important role, but Micromania faces physical software decline
FNAC's omnichannel approach drives its continued strength, particularly during peak sales periods